Tag Archives: Drug Rehab Marketing Buy Rehab Leads
Drug rehab marketing using a buy rehab leads strategy is no longer effective. Drug rehab lead generation requires drug rehab SEO and ranking on page one of Google for terms.
A drug rehab marketing strategy is only effective if you get your message in front of your target audience. Being able to reach addiction professionals or consumers interested in treatment are not understood by many organizations in the addiction treatment industry. There are very few that specialize in a drug rehab marketing strategy using organic social media marketing towards consumers, or addiction professionals.
How Drug Rehab Marketing Suffers from Digital Darwinism?
A drug rehab marketing strategy usually suffers from digital Darwinism. Lead generation takes knowledge of the best social media platforms. Each platform has its own strength to be utilized in our industry, and all organizations in our field need to be on these platforms.
Social media has changed the marketing world forever. If you can learn one thing from this post (content is KING) it will put you down the correct path to ensure social media marketing is a big component of your marketing mix. Your business should have a social reach in the millions with your drug rehab marketing strategy. It takes big numbers to generate leads. Many industry organizations do not include social media in their marketing mix making it one of the Top 3 Drug Rehab Marketing Missing Links in marketing efforts.
Social Media Drug Rehab Marketing Strategy on Facebook, LinkedIn, Twitter, and YouTube Must be Included
Treatment centers and sales/service organizations need to be on 5 social mediums; LinkedIn, Facebook, Twitter, and YouTube. There are many more platforms, however, these should be the top five. Utilizing these five also provides much-needed drug rehab SEO.
Industry organization’s need to take the reins on these social media platforms and include their own staff to build an audience. If you’re paying an agency to market for you, chances are extremely high they do not have the organic audience in our industry (professionals, or individuals seeking treatment.) Ask them to show you their audience that they have grown for their business. This will show if they are leading by example and truly understand how to perform social media marketing. If you are paying an agency, you better make sure they are growing an audience for you that is yours, otherwise, once you stop paying for paid advertising you will have nothing to show for your marketing dollars.
Dangers of AdWords and PPC Drug Rehab Marketing Strategy with Addiction Treatment Center Marketing
Many addiction treatment centers do not have a business plan, marketing plan, marketing mix, or any formal drug rehab marketing strategy. I’m sure we will see many making the same mistake of jumping back on the AdWords merry-go-round in July of 2018. This will be dis-concerning to witness, as an organic play produces much higher results in the long run.
AdWords only accounts for an average of 1.19% of the click-throughs on page one, as compared to the first three organic slots that produce about 70% of the click-throughs. With the high cost of pay per click in our industry. It will be sad to see those centers that revert back to the pay per click short-term solution to their long-term problem of maintaining a census.
Addiction Conferences Educating on Social Media and Drug Rehab Marketing
Behavioral Health Network Resources holds several addiction conferences across the US. Our addiction conferences 2020 series on 5/20/20 educates on using LinkedIn. The exclusive training teaches you how to effectively use LinkedIn for new referral sources. It will walk you though building a powerful file that ranks on LinkedIn and Google. We have mastered getting LinkedIn profiles on page one of Google. Try and Google “drug rehab marketing”, drug rehab marketing agency”, and “drug rehab SEO.” Our CEO’s LinkedIn profile shows up for those terms and many more.
They educate industry Executives and marketing professionals at each of the Executive Thought Leader events. This is a unique talk show host, with a town hall format that engages the 150-200 attendees at each event. These events feature 5 proven and respected thought leaders on the business and marketing side of our industry. These panelists provide intelligence on how to generate revenue, save revenue and operate ethically. At each of these events, BHNR reveals many drug rehab marketing strategies and social media secrets to assist in your addiction treatment marketing, including content on the above social platforms. Learn more about our ethical drug rehab marketing addiction conferences on April 30, 2019.
Drug Rehab Marketing Strategy Needs to Build Targeted Audiences They Own
Drug rehab marketing has been used to help individuals suffering from substance abuse. It was the key component of raising over $400,000 worth of addiction treatment scholarships. it is paramount that addiction treatment centers, detox’s, sober livings and sales/service organizations start doing their own organic audience building and marketing. Once on page one of Google, in the first three slots, or on Google maps you generally stay there for a long period of time. Social media is earned over time and building a large footprint is no easy feat. Many addiction treatment centers, detox’s, sober livings and ancillary service providers need training on maximizing social media.
How to Perform Drug Rehab Lead Generation in 2020?
Drug rehab lead generation in 2020 is important in the addiction treatment industry. However, many drug and alcohol addiction treatment centers do not understand website development, SEO, and social media. They usually buy rehab leads through a call center lead generation company and rely on referrals from their outreach team.
It’s surprising to see many organizations (treatment centers and sales/service organizations) either don’t do web marketing or, do it poorly. It is even more surprising that many do not have a formalized drug rehab lead generation marketing plan. Many have traditionally used short-term solutions to their long-term problem of generating clients. This is partly because of Google AdWords which is not an option due to Google restrictions. The best web options at this time for rehabs are organic web marketing combined with strong and focused SEO.
With the changes occurring in Behavioral Healthcare it is paramount for new or existing organizations to address issues of their current infrastructure to generate more revenue, and increase ROI.
The drug and alcohol addiction treatment and behavioral health industry are far behind in web marketing. They are suffering from “Digital Darwinism.” Many have attempted web marketing without an understanding of the foundation needed allowing it to work. Part of the problem is our industry gauges their marketing by a top of funnel results. Social media will provide some instant traceable results, however, it dives much deeper generating clients that stemmed from social media activity, trust, and interaction that are more difficult to track. That is why t is paramount to have social media in their drug rehab lead generation marketing plan.
Many say, “We’ve tried web marketing, and it doesn’t work.” For those I say, look, understand and evaluate your electronic assets. Look at your drug rehab SEO website structure, website content, on-page, and off-page SEO, blog, and social media. The number one mistake they make is putting marketing dollars on top of a website that is not optimized for search engines to read and rank. Page one of Google generates thousands of calls depending on the search terms. However, you need these in place for social media to produce leads.
Social Media a Big Part of Drug Rehab Lead Generation in 2020
Social media in 2020 has become a big part of drug rehab lead generation. It can no longer be ignored by addiction treatment centers, sober livings, industry sales, and service organizations, or by any business in general. It provides the largest potential customers over all other marketing sources. Every treatment center, sober living, and industry sales/service organization should have one employee dedicated to social media. They will certainly generate more revenue than their yearly salary.
However, you must get rid of the instant justification mindset. The payoffs go far beyond instantly getting a client off of a single action on social media. This is a long-term solution to the long-term problem of generating clients. The cost per acquisition will be the lowest over all other marketing efforts and the returns will last for years.
Consider this, according to a national leading provider of market and consumer data, there are 214 million people in the United States on Facebook, and Twitter is on the downtrend at 4th place with 68 million. YouTube comes in second according to DMR Business Statistics with 180.1 million users, and LinkedIn comes in third with 128 million US users.
There are several trends in 2018 that addiction treatment centers must be aware of, and adapt their drug rehab lead generation marketing strategy, to generate clients. Facebook is undeniably the #1 place our industry needs to place their marketing efforts on LinkedIn being #2 because it’s the go-to place for professionals (referral sources.)
Learn More About Social Media Marketing at Addiction Conferences
However, you must consider this, Facebook’s algorithm is regulating posts from business pages to an individuals page. Their goal is generating more revenue from business advertising. This means the power of Facebook is in personal profiles (their friends feed) and groups. These are ways to guarantee your organizations posts get seen.
Click on the picture above to learn more about effective social media marketing and business strategies that re-coup or generate revenue. Behavioral Health Network Resources addiction conferences EMP Series Executive events are for Executives. These C-level events provide proven strategies on the business and marketing sides of behavioral health.
The Drug Rehab Marketing Power on Facebook is in Owning Groups and Personal Profiles
Mark Zuckerberg, “We started making changes in this direction last year, but it will take months for this new focus to make its way through all our products. The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.” and he continues, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”
Social media is not having a few accounts on a few different platforms. You need content that attracts and engages your target market. Once you’ve done this you need to engage with them and listen to what they are saying. You need to quickly engage their questions, needs, and remarks.
They are also providing marketing intelligence on your brand, competition and your services to name a few. This is key in guiding your drug rehab lead generation marketing. They are providing you key search terms that are relevant to them and popularly searched on the web.
Patient brokering is still rapid in our industry, and the brokers are doing this well through advocacy. Treatment centers and sober livings especially need to have focused and controlled advocacy included in their marketing. This should be coming from the CEO down to the behavioral health technician.
Learn from this Drug Rehab Lead Generation vs. Social Media Marketing Article
Drug rehab lead generation is struggling with social media. Many addiction treatment centers are making the same mistakes while on social media. Drug rehabilitation centers need to get up to speed on digital Darwinism. To do this, it has become obvious they need drug rehab SEO marketing specialists. Facebook must be understood and utilized by all recovery centers in 2020. Once you have invested the time, resources and budget into growing your targeted social media audience, it’s yours forever. You can get your message to them whenever you wish, without paying for the same marketing over, and over again.
Social media is one of the few avenues that organizations can handle in-house with the proper guidance, and focus. Behavioral Health Network Resources offers a 90-day marketing package that includes training your staff on the “Secrets of Social Media Marketing that No One Will Tell You”, that grow your footprint, audience, demonstrate proven ways to get the maximum distribution of your content, drive traffic to your website, power networking and assist in establishing new relationships. Contact Charles Davis at 561-235-6195, or CEO@behavioralhealthnetworkresources.com.
Drug rehab SEO and drug rehab marketing is understandably becoming the most important part of drug and alcohol addiction treatment centers business model. Search engine optimization (drug rehab SEO) is what allows Google to effectively communicate with your website. Search engines speak many languages, but SEO is what it understands best. It requires on-page and off-page critical areas to rank on page one.
Advertising or drug rehab SEO for intensive outpatient programs and inpatient drug rehabs requires many different areas. CEO’s and Directors have always taken short term solutions to their long-term problem of a healthy census. They expect immediate results in all their drug rehab SEO marketing efforts. Many rehabilitation centers are seeking that one thing. They think they can do one singular thing that generates clients or gets them page one rankings, it doesn’t exist. Drug rehab SEO and marketing takes many things to accomplish, time and investment.
Understanding Drug Rehab Marketing and Digital Darwinism
Drug rehab SEOhas made digital Darwinism a thing in the 21st-century. It demonstrates that conducting business, as usual, will eventually force you to close your doors. There are many addiction treatment centers and behavioral health organizations closing their doors nationwide.
The one thing they all had in common is that they suffered from drug rehab SEO digital Darwinism. They stayed with past and outdated drug rehab marketing, SEO and business strategies. These consist of a “buy rehab leads” mentality. These organizations should have learned from Google when addiction treatment ads were first banned on July 1, 2017.
Now, in 2019, if you want to buy rehab leads or do PPC on Google and Facebook you need the Legit Script certification. This certification is only needed if you want to place paid ads on these platforms. This certification does not apply to organic drug rehab marketing. Google AdWords is not the answer for small to medium size players. A $10,000 budget gets eaten fast considering there are big players spending in excess of $500,000 per month. In order to achieve page one rankings in organic marketing, it takes;
a structurally correct website
schema
a fast loading website
drug rehab SEO
Each component requires a specialist with specific knowledge. It takes time and investment, however, the payoff goes way beyond a buy rehab leads strategy. Consider this, AdWords or PPC only account for about 2% of page one clicks. The first three organic slots and Maps account for 70% of page one clicks.
Digital Darwinism Fuels Short-term Drug Rehab Marketing Solutions
Digital Darwinism is when technology evolves faster than businesses can adapt. The substance abuse industry has ignored web drug rehab SEO for short-term solutions to their long-term problem of maintaining a healthy census. Not realizing that the short-term solutions strategy has put them on a hamster wheel with their addiction treatment marketing. They are forced to pay over and over again for the lead generation. Many of the small to medium size recovery centers think that they cannot compete on the web with the big players spending $500,000’s every month.
They can compete with proven drug rehab SEO strategies put into place properly. Many of these centers have also been burned by the large drug rehab marketing agencies with their cookie cutter option (click to read more on how they are burning operators.) Many of these agencies do not even rank for key terms for their own business like;
drug rehab SEO
drug rehab marketing agency
drug rehab marketing consultants
drug rehab marketing
If they can’t rank their own business with their drug rehab marketing, how can you expect them to rank yours? Being educated on the many components of SEO, knowing what to look for, and performing some of the drug rehab SEOthemselves will get the smaller centers on page one of Google.
What Are Drug Rehab SEO and Drug Rehab Marketing?
Drug rehab SEO marketing goes beyond outreach and “buy rehab leads”. It is a key component in addiction treatment center lead generation. Some of the things consist of:
proper website development
building high PR7, PR8, and PR9 backlinks
schema
Google My Business
proper H tags
keyword counts
META descriptions
SERP descriptions
ALT tags
URL’s with keyword
and many more
Then there is off-page SEO that involves drug rehab SEO marketing and citations, back-links, long tail keywords, social media, and email marketing to name a few. These are some of the long-standing components that must be performed. The newest, as of July 2018, is Google’s speed update affecting rankings on mobile devices. We recently spoke with Brian Frye, of Magna Technology, a national leader in drug rehab website development about the importance of speed. This is what he had to say;
After proper website development and drug rehab SEO marketing, speed becomes a big factor when ranking on mobile.
While it is impossible to name all the different components, the CEO’s and marketing directors must get educated in order to rank on page one organically. Many in the rehabilitation industry have a poor website structure in their drug rehab lead generation strategy.
In any business, the #1 factor is generating revenue. With our industry this is done with drug rehab marketing and drug rehab SEO. In the drug and alcohol addiction treatment industry you generate revenue from marketing and billing. Many recovery industry businesses think they have these two areas under control. These are critical areas that CEO’s must be extremely knowledgeable in. In many cases organizations are leaving huge chunks of revenue on the table.
Marketing dollars are being thrown and wasted on top of a poorly developed website with poor marketing. In-house billing and unchecked substance abuse billing and revenue cycle management companies errors are costing centers operating revenue. If you aren’t looking at the following you may not be in business much longer:
how many organic keywords are we ranking for?
are we ranking in Google maps for long tail keywords (IE drug rehabs followed by city)
have a niche drug rehab SEO agency that is increasing rankings on a monthly basis
Our industry is changing fast and the organizations that don’t adapt with proven drug rehab marketing strategies will not stay in business. You will not be able to operate with lazaire fare strategies. Relying upon your marketing Directors and Outreach staff’s book of referral sources puts your organization at great risk. Many are simply shuffling the same referral sources back and forth. This is a short-term strategy that is causing many centers to close their doors. Drug rehab centers need to find the best digital marketing agency or digital marketing services. They not only need to find the industries best search engine optimization agencies but also ones like BHNR that teach their clients search engine optimization.
Marketing Directors in our industry do not understand web marketing in general. They have risen to the position of Marketing Director because at some point they generated a referral base from boots on the ground tactics. What happens many times is that their referral sources dry up? They are usually let go because they have little value to the organization with drug rehab marketing.
They have no drug rehab marketingor even more drug rehab SEOeducation or skills that provide value to the organizations. Judging from the many LinkedIn profiles we see daily, the average length of employment for Marketing Directors is about six months to one year.
What treatment center owners don’t realize is that each employee turnover costs the organization $20,000 in hidden costs. Weeks of rev up time, training, education, administrative costs, HR, equipment, systems to be learned =, and many more. The main reason why this is occurring in our industry is that owners are not supplying the correct tools to Marketing and Outreach. They are relying upon these positions to generate calls, instead of providing the calls for them to convert. This was ok in the past, however, with the current climate it is essential for operators to have a robust business and marketing plan in place.
The very first step in a solid drug rehab marketing plan is drug rehab SEOwebsite development. An abundance of centers will use a website designer, not a website developer to build their website. There is a very distinctive difference between these two roles. A website designer will build the most beautiful website. This is often what CEO’s and marketing directors are most concerned with on their website. They don’t understand that this is only a small part of web marketing.
On the other hand, a website developer plays a much larger role in drug rehab marketing on the web. This is because they have an understanding of drug rehab SEO. A website developer puts the many critical components in place that get you ranked on Google. Many judge their website on its’ aesthetics. This is about 10% of what you need to be looking at on a website. The remaining 90% is like the inside of a watch.
There are many moving parts that must be placed correctly for Google to rank on page one. Without a structurally sound website, you are leaking wasted marketing dollars. Ask yourself, did we build our website with drug rehab SEO marketing in mind? If a website does not have the following Google will not rank you or rank poorly::
a proper silo
schema, sitemap
HTTPS
mobile optimization
proper local drug rehab SEO
What to Look for in Drug Rehab SEO Marketing?
There are very specific things to look for with drug rehab marketing, and even more so with drug rehab SEO. A Marketing Director position definitely says you are an addiction professional. As a professional, you should be skilled in every aspect of that position. This biggest chunk of that position is web marketing. Web marketing if executed correctly outperforms all other marketing combined.
There are only a few small to medium size addiction treatment centers, detox’s, sober living facilities and sales/service organizations that have a understanding of drug rehab SEO and a good drug rehab marketing strategy. If your organization or drug rehab marketing agency is not getting your facility on the first page of Google in the 3-pack or in the first three slots on page one organically for key long tail keywords (ie drug rehabs West Palm Beach) you are not doing your job very well.
As a CEO or Marketing Director you should be able to answer the following marketing and drug rehab marketing and drug rehab SEO questions;
Is our website structurally correct?
Is the hierarchy of our website good for Google?
Are the URL’s for our website correct for drug rehab SEO?
Does our website have an SSL certificate?
Do we have schema incorporated into our website?
Are our Google maps properly coded and placed on our website?
Does our website have a sitemap and have we told Google it’s there?
What is our list of drug rehab marketingkeywords based on our organization’s services? And, out of those keywords which ones can, we easily rank for on the first page of Google?
Do the main pages of our website have SEO for these keywords?
Is our website fast enough on mobile for the new speed update released on July 9, 2018?
What drug rehab marketing agency is performing our drug rehab SEO and have we recently looked at their performance? Do we rank in the first three slots of Google organically for any of the keywords?
What keywords are we using in our drug rehab SEO marketing and are ranking in the Google 3-pack?
How do we understand Google analytics and how to use it to build our marketing campaign?
What posts from our drug rehab marketing are producing the most calls from our call tracking metrics?
How many calls are being produced by our marketing company?
When was the last time we posted in our Google My Business?
When was the last time we uploaded pictures in our Google My Business?
Are we using Yoast to check the bare minimum for our drug rehab SEO?
Are our pictures on the website optimized?
Do we have a blog?
Is our blog long-form (1,500 words or more)?
Is our blog content attracting, engaging to our target audience and does it touch an emotional level?
Does our SEO for our keywords? If so, what are those keywords and how many of the blog posts have made it to page one of Google? Do we need a drug rehab SEO blog writing service provider?
Do we any orphaned posts?
How are we building quality drug rehab SEO back-links?
How many drug rehab marketing and drug rehab SEO citations do we have?
Do we have a staff page linking to LinkedIn. This is part of drug rehab SEO marketing?
Are we getting regular Google Reviews? If not, why?
Can we use email marketing to professionals, individuals seeking treatment and our alumni? Are we emailing EAP’s, Labor Unions, Interventionists, Private Clinicians, Treatment Centers, Detoxes and more…?
How many of our staff are involved in our drug rehab marketing on social media? And, what are the uniform messages we are using?
Are we building a targeted and captured social media audience of professionals and individuals seeking treatment with our drug rehab SEO marketing on Facebook and LinkedIn?
Has our web marketing been evaluated by a industry leading drug rehab SEO professional?
What is our activity on the World’s #1 business networking site LinkedIn (500 million members)? Are you using drug rehab SEO marketing strategies to connect on LinkedIn?
Do we understand how to maximize Facebook (2 billion members)
Are we driving 500-1000 targeted visitors (per article) to your blog posts?
Do we understand and utilize your Google Analytics?
What have we done to utilize call tracking metrics?
Are we doing Lunch and Learns at our center for EAP’s, Labor Unions, Interventionists, Private Clinicians and more…?
Do we have any kind of Outreach training including drug rehab SEO and drug rehab marketing (LinkedIn, Sales force, answering calls from potential clients, etc…)?
Is our entire organization on the same page with the messages we are putting out on social media?
You can get answers to critical drug rehab marketing, drug rehab SEOand business operating questions and more at Behavioral Health Network Resources next addiction conferences. These event feature education for CEO and Marketing directors on the business side of behavioral health. We hav introduced education on website development, drug rehab SEO, drug rehab marketing on social media, google Ad Words, PPC and much more.
Outreach’s drug rehab marketingis one of the most overlooked areas in our industry. Just look at LinkedIn for instance. this is an area that can be used for drug rehab marketing and yes drug rehab SEO. Yes, drug rehab SEO. There are proven business and marketing solutions. We have been providing events like these since 2015 and have put on over 16 addiction conferences.
We are currently looking for Co-Hosts and Co-Chair sponsors for West Palm Beach and Los Angeles addiction conferences in 2022 and 2023. These addiction conferences cover proven and ethical business and marketing practices. Each event has 5 panelists educating on the real pain points of operators. Some of these topics include;
Outreach Needs More Drug Rehab Marketing Education
Outreach positions have poor drug rehab marketing tools at best and almost no drug rehab SEO knowledge. There are many new pups that are in the role of Outreach. Many are out of treatment for less than a year, and again have some source for referrals. Once their referral sources dry up or get reduced they are given the talk by the treatment center owner. This talk reveals they have 30 days to start generating more referrals. In those 30 days, they are aggressively seeking new treatment centers for employment. Many times this is when they try to start using LinkedIn for outreach and addiction professional networking. As an Outreach professional and certainly as a Marketing Director you need to understand the complexities of web marketing.
Understanding Drug Rehab SEO Marketing Vs. Digital Darwinism
The best B2B advertising websites like Design Rush know SEOoutperforms all other drug rehab marketing combined. It requires H Tags, ALT Tags, SERP’s, URL’s and keywords. Not understanding Digital Darwinism is a costly mistake and could be detrimental to the success of the organization. Once you have set-up the proper foundation you need to drive your target market to your website.
Many drug and alcohol addiction treatment centers, opiate detox’s, sober livings and behavioral health sales/service organizations do not have the proper drug rehab SEOor drug rehab marketing foundation in place. Without the proper website foundation, you are wasting large amounts of money on marketing. A website is like an iceberg only 10% of it is showing. The 90% underneath is the critical piece to be examined. Many organizations judge their website on how it looks. This is a critical and costly mistake.
Drug rehab SEO marketing is extremely complicated and behavioral health organizations need to be educated on what needs to be done. SEO involves;
key search words
H tags
internal and external links
high PR back-links
citations
Google My Business
Google 3-pack
schema
site speed
SERPS
While this article provides a healthy checklist for drug rehab marketing, there is much more. It’s is an on-going task and treatment centers must take on more of this role. We not only perform drug rehab SEO, but we also teach our clients to be able to perform many tasks needed for it. Give us a call at 561-235-6195 and ask about our 90-day drug rehab SEO program that also provides you search engine optimization training.
When seeking the best drug rehab marketing agency, it is easy to get fooled by the glitz and glamour of the large substance abuse advertising and marketing providers. They are spending 10,000 of thousands of dollars per event to sponsor the large addiction conferences. It is just as easy to get fooled by shady drug rehab SEO companies. The bottom line is Google the terms “drug rehab marketing” and “drug rehab SEO.” It is here you will see the leaders of the pack that know how to get ranked.
The Executives are flying across the US, sponsoring the biggest addiction conferences, staying in lavish hotels and entertaining at the best restaurants. Their executives are eating up large chunks of revenue in their salaries. Many are relying upon churning uneducated clients every year with their cookie cutter drug rehab marketing and SEO offers. They know that they are going to be churning through clients once their clients realize their marketing is not producing revenue for the addiction treatment centers.
What is Drug Rehab Marketing Agency Churn and Burn?
A large drug rehab marketing agency is a “churn and burn” business for them. With over 14,000 drug and alcohol addiction treatment centers, they can do this for a long time. In any industry like attorneys or insurance, you want the absolute best handling your business. The most talented at some point realize their value and that they are underpaid. Once this happens, they venture off on their own.
The larger drug rehab marketing agencies revenue is being absorbed by the Executives, their conference business escapes to cities across the US and their lavish entertaining lifestyle. The individuals doing all the heavy lifting are paid low wages and are required to perform the 9-5 grind. Once the really talented individuals realize their value they start their own agency or become consultants. The larger agencies can only dream of retaining the industries best talent. These are the marketing professionals that are the best of the best in the nation.
What Are the Top 3 Ways to Spot a Drug Rehab Marketing Agency Cookie Cutters?
Spotting a large cookie cutter drug rehab marketing agency is easy. It’s even easier to spot the shady drug rehab SEO agencies. If you are a marketing agency, you better be leading by example. Just saying you can perform drug rehab SEO and achieve ranking is not enough. Any good agency will rank on page one for key marketing terms.
Do they rank on Google for marketing? Start by Googling these big money search terms for drug rehab marketing agencies. If they cannot rank for their own keywords, how can you expect them to rank for yours?
drug rehab marketing
drug rehab marketing Agency
2. If you already have a drug rehab marketing agency, check your website speed with Google. Here is the google developers tools to check website speed with Google. Your speed should be between 80-100, but preferably 90 and above. If you are not you should fire your drug rehab marketing agency immediately. Why you may ask. Because Google did an important update almost two years ago and stated that website speed was one of the most important factors to ranking on mobile and on a PC. If your website does not load fast they will not ranked you very well. Behavioral Health Network Resources ranks 99 on PC and 93 on mobile.
3. Are they using Google AdWords, Facebook, and LinkedIn paid marketing to get their marketing clients?
If your seeing paid or sponsored content by a large drug rehab marketing agency this is a big indicator. If they are relying on paid marketing for their business, what can you expect when they start doing your drug rehab marketing? Lead generators and large treatment centers are spending more than $500,000 per month with Google Ad Words and paid marketing. Organic ranking with pinpointed SEO is the answer for the smaller centers.
4. They fool you with beautiful websites. The look of a website is only 10% of the web drug rehab marketing piece. The other 90% underneath is what has to effectively communicate with Google spiders to rank. These large agencies have poor website structure on their own property, how can you expect them to understand what to do with yours to rank?
What is the Advertising Agency Churn?
Find a good drug rehab marketing agency resource guide. A large drug rehab marketing agency has a lot of churn. Drug rehab marketing is complex, time-consuming and constantly evolving. With the churn of the best talent from the larger drug rehab marketing agencies, they are left with a few cookie cutters. These are usually the entry-level type of positions with a low talent pool. The larger agencies portray their agency as experts in drug and alcohol addiction treatment marketing. Their Executives talk a smooth game and they truly know the key components of drug rehab marketing.
However, with the high operating expenses, their salaries and the difficulty of retaining the best talent they cannot provide the high-quality marketing that they claim. This is one of the reasons why marketing has such a bad taste in the mouth with the addiction treatment center owners. They easily get fooled by the larger drug rehab marketingcookie cutter agencies.
Why Get Educated on What a Drug Rehab Marketing Agency Provides?
The main reason is a lot of wasted advertising dollars. Many do not realize their d\are drug rehab SEO to 30 lists explaining about search engine optimization. When a boutique drug rehab SEO marketing agency is honored by a national marketing watchdog, it gets noticed. Even more so, when they show up on page one of Google for the industry #1 search term “drug rehab SEO” it sends a powerful statement. When performing drug rehab SEO you want to dominate page one organic listings and Google maps.
Education is the key for addiction treatment center owners with their substance abuse marketing. Producing treatment calls is no easy feat. Many recovery center owners will take the quickest route with a buy rehab leads strategy. We have seen this across the nation with inpatient drug rehabs San Diego California to West Palm Beach, Florida.
This allows the large agencies not to do the essential organic work of building citations, back-links, and on page/off page drug rehab SEO. The short-term solution of a buy rehab leads strategy actually costs much more money in the long run.
What Are the Key Elements of Advertising and Drug Rehab SEO?
There are many aspects to drug rehab marketing and drug rehab SEO. Knowing some key elements can save hundreds of thousands of dollars in wasted marketing dollars. The large cookie cutter agencies over-whelm and distract clients with rigged analytics ultimately causing a leaky marketing strategy. Check out several drug rehab marketing SEO agencies on various websites. See how good they are by searching terms they should be ranking for like;
drug rehab SEO
drug rehab marketing agency
drug rehab marketing consultants
The key elements to watch in rehabilitation marketing are the number of calls for qualified addiction leads, how many keywords you rank for on page one of Google and site traffic. Also included are page one of Google’s local 3-pack. This is the maps section at the top of the page. There are only three slots available. This is a valuable piece of Google real estate that produces well-qualified leads for treatment centers. If you not on page one of Google you need to switch marketing companies.
LinkedIn Provides Nation’s Best Drug Rehab Consultants
LinkedIn is the #1 place to search for professionals in any industry and secondly is Alignable. It is vital in finding the top drug rehab marketing consultants for rehabilitation centers. LinkedIn provides the top 2 drug rehab marketing consultants in the US. The addiction treatment industry is undergoing extreme regulation by lawmakers on the business and marketing side of substance abuse.
Web marketing, lead generation, drug rehab call centers, and sober homes are now regulated when generating treatment calls and addiction leads. LinkedIn is the #1 source for finding addiction and behavioral health professionals. LinkedIn must be utilized better with marketing strategies for addiction treatment, IOP marketing, inpatient rehab marketing and with opiate detox centers. Sometimes you will find drug rehab SEO marketing consultants listed on drug rehab websites. This is a strong indication that these Executives are the true producers in the behavioral health field.
LinkedIn has over 875 million professionals with over 20 million drug and alcohol addiction professionals. LinkedIn plays a critical role in the success of many drug rehabilitation recovery centers. We get out drug rehab marketing agency clients LinkedIn profiles to rank on page one of Google for key words.
National census for addiction recovery centers is down at about 50%. These highly viewed profiles are being contacted because of their in-depth knowledge of drug rehab marketing. Many are seeking how to market substance abuse treatment and are looking to find proven ways of marketing substance abuse treatment. These LinkedIn top 3 drug rehab marketing consultants have a whopping 2,500 views total every 90 days.
Madison Richards #2 Drug Rehab Marketing Agency Consultants with 15,000 addiction connections on LinkedIn.
Charles Davis Best Drug Rehab Consultants on LinkedIn.
Key Components to Look at with a Large Drug Rehab Marketing Agency
The large drug rehab marketing agencies have left a bad taste in the mouth with the addiction treatment center owners. They easily get fooled by the larger cookie cutter agencies. Treatment center owners and marketing Directors are unaware of the key components to look for in web marketing. Some of these include;
proper website structure
schema
high profile back-links
completely filled out Google My Business profiles including hidden areas
NAP, citations
on-page SEO
H-tags
ALT tags
SERP descriptions.
There are many more areas that must have a trained eye to get on page one of Google organically. Behavioral Health Network Resources encourages all business owners to better educated on the business side of our industry. Then, reevaluate all their current ancillary services providers (including their marketing agency) on a regular basis. This education process and reevaluation often times saves large amounts of revenue and generates new revenue streams. This includes your current drug rehab marketing agency.
Don’t Get Tricked by The Appearance of Your Website
When a drug rehab marketing is building your most important marketing asset you need to make sure there are no holes that are sucking out your valuable marketing dollars. A website is like an iceberg, there is only 10% showing. While 10% is important, the other 90% is more important. The larger agencies are producing cookie cutter websites that aesthetically look amazing.
The agencies shock and awe the owners with the look of the website they have built for them. The fluff of amazing pictures by a beach or resort-like atmosphere is slightly important in attracting clients. However, Google spiders don’t care how pretty a website looks, unless you dress up the schema.
What Are the Common Advertising Mistakes?
There are major common mistakes made with drug rehab marketing. Any drug rehab marketing agency can and are making these critical mistakes. These allow for wasted marketing dollars and ineffective drug rehab marketing. The ultimate goals for a website are to get on page one of Google (organically and in the Google 3-pack) and generate drug rehab leads. Google doesn’t have a playbook on exactly how to achieve this difficult task.
However, there are some things that we know must be done in order not to leak valuable Google juice. Daily we see common mistakes made by a drug rehab marketing agency on websites they have built. Some of the common drug rehab SEO website development mistakes include;
Improper hierarchy
No Schema (50% of searches by 2020 being voice)
Google maps placed and coded incorrectly
Little, poor or no SEO
Poor site navigation
No HTTPS registration
Google My Business incomplete or not updated weekly
Too few citations
Poor or lack of social media presence
No testimonials
No staff Page
Poor or no blog
How to Check if a Drug Rehab Marketing Agency is Producing Any SEO?
Here are some areas you can check to see is your agency is producing results. Once you have website structure in place the next important step is search engine optimization. We look at many drug rehab marketing agency built cookie cutter websites and instantly see the SEO is often poorly done. Again Google does not provide a road map to achieve drug rehab SEO that will rank you on page one, however there are website like Alignable that have good advertising resources. Search engine optimization (SEO), especially for the small to medium sized behavioral health organizations starts with Geo-targeting their local area.
This is one of the ways to compete against the big players spending hundreds of thousands of dollars every month on drug rehab lead generation. A large drug rehab marketing agency should at least be doing the following:
Google three pack (you should be ranking in the 3 available slots on the Google maps). If you’re not currently there your drug rehab marketing agency has not performed this task well.
100’s of citations across the web. These are not high authority websites, they come from citation listing websites. Google your company and the listings will show all your show your citations. You should dominate the pages listings at least 2-5 pages deep. If you are not your drug rehab marketing agency has done a poor job.
Install the Yoast plugin on your WordPress site. Once installed pull up the pages of your website and blogs. Scroll down a little and it will tell you what needs to be done for a starting point on your SEO. You will see a lot of red lights if your drug rehab marketing agency has done a poor job with on-page SEO.
Check Your Drug Rehab Marketing Agency and Look at the Current Search Engine Optimization (Drug Rehab SEO)
It is in your best interest to personally jump into your WordPress and install the plugin. It’s critical to see if your current advertising provider has done the necessary foundation work to achieve organic rankings. It is also in your best interest to Google search your company and see how many organic listings you have.
You can also check Yext to see a list of about 50 citations and check to see how many are there and how many are correct. This only provides about 50, you need many more, This is a good starting point. However, do not pay them to fix these, as they will have control over your listings.
Best Drug Rehab Marketing Solutions
Drug rehab marketing solutions are an absolute must in your marketing mix. It generates the lowest cost per acquisition per lead of any other marketing strategy. It also increases your SEO, however, all of the above must be in place to get SEO results. Any large drug rehab marketing agency will offer social media marketing. However, are they demonstrating they can perform social media marketing with their own brand?
If they understand social media marketing, they should be using it for their business. You should see them (organically, not paid) on LinkedIn, Facebook and Twitter. After all, you are their target market. If they are not demonstrating they can reach you with social media, how can you expect them to do it for your organization?
Yes, drug and alcohol addiction treatment centers, opiate detox or sober livings target market is different than a marketing agency, However, it will at least demonstrate that they understand social media marketing. They will have to build up target market connections and followers to personal profiles and build targeted groups for you.
This is advantages to you as a treatment center owner because these will be electronic assets that your company will own. You will be able to drip your message to your targeted audience any time you want and not have to pay to reach them. These are some of the drug rehab marketing and SEO solutions they should be providing.
Drug Rehab Marketing on Social Media
A drug rehab marketing agency should already have an extensive network in the addiction treatment industry. Many that say they perform social media marketing only use paid marketing on social media. this is because organically it takes time and you must corral your target substance abuse treatment audience. We are the only drug rehab marketing agency that has done this. We have captured them with personal connections and get them in targeted groups. The social media strategy made by many drug rehab marketing agencies was a buy rehab leads strategy. They would buy mass amounts of useless Facebook business page followers.
This is especially true with Facebook’s new algorithm because they are not serving many posts from business profiles. However, they are serving posts from personal profiles and from the groups. The best organic strategy on Facebook is to get targeted friends as connections and build targeted groups.
When buying Facebook followers you get many fake followers from foreign countries. Even if your marketing agency earned the followers (which takes a long time) on Facebook they now have little value. A large drug rehab marketing agency also relies on paid social media marketing. Since it takes time to build a targeted social media audience the only option they have for drug and alcohol addiction treatment centers is paid advertising.
Facebook Paid Advertising Vs. Organic
Most drug rehab marketing agencies have only one option for social media marketing. Since they do not have your target audience connected to them and do not have them in groups, they must pay Facebook to reach them. There are many problems with this tactic including paying to reach your target audience over and over again.
Also, you have no electronic assets or corralled audience that you own when you sever your relationship with the marketing agency. It is a better business decision to get your staff trained on how to maximize social media and let them run your social media. A good drug rehab marketing agency will offer this service. This way you build and own the target audience. Behavioral Health Network Resources provides social media training. We educate our clients on how we built a social media following of 210,000 on Facebook and LinkedIn.
Learn at Addiction Conferences How to Prevent an Advertising Agency from Taking Your Money
Behavioral Health Network Resources addiction conferences educate on proven business strategies and drug rehab marketing solutions. This keeps us on the pulse with our drug rehab marketing agency. Our next event will be on LinkedIn training for outreach and sale professionals in July 2020. These events provide proven strategies you can put into place immediately and educate on what to look for in the addiction treatment marketing.
Many recovery centers hire an agency and do not know what to look for in their work. At our addiction conferences, we educate CEOs, executives, and Directors on many aspects of business and marketing. these include;
learn how to maximize LinkedIn for referrals and sales
new revenue streams
website development
drug rehab SEO
getting back links
and many other aspects of the business side of our industry
This article explains what to look for to avoid the cookie cutter strategy of a large drug rehab marketing agency. The large agencies have high Executive salaries. They have massive overhead and simply cannot retain the best talent in the industry. Rehab owners must be utilizing drug rehab consultants. these specialists save hundreds of thousands of dollars in the wasted marketing budget.
Having a website developer, not designer build your website is the first mistake made. The second is not investing in SEO. And the third is think social media marketing is simple. These areas are paramount in the success of organizations in our industry. You simply cannot gain access to these high-profile professionals through a large drug rehab marketing agency.
Our drug rehab marketing agency business strategy is to educate owners and operators on proven strategies. Behavioral Health Network Resources is leading the charge on educating the addiction treatment marketing industry at their addiction conferences EMP Series events. These events each feature at least 5 Executive Thought Leaders including the nation’s best business and marketing consultants. Give Charles Davis, CEO of Behavioral Health Network Resources a call at 561-235-6195 to discuss your marketing.
Social media has changed the marketing world forever. If you can learn one thing from this post (content is KING) it will put you down the correct path to ensure social media marketing is a big component of your marketing mix. Your business should have a social reach in the millions with your drug rehab marketing strategy. It takes big numbers to generate leads. Many industry organizations do not include social media in their marketing mix making it one of the Top 3 Drug Rehab Marketing Missing Links in marketing efforts.
Industry organization’s need to take the reins on these social media platforms and include their own staff to build an audience. If you’re paying an agency to market for you, chances are extremely high they do not have the organic audience in our industry (professionals, or individuals seeking treatment.) Ask them to show you their audience that they have grown for their business. This will show if they are leading by example and truly understand how to perform social media marketing. If you are paying an agency, you better make sure they are growing an audience for you that is yours, otherwise, once you stop paying for paid advertising you will have nothing to show for your marketing dollars.
Many addiction treatment centers do not have a business plan, marketing plan, marketing mix, or any formal drug rehab marketing strategy. I’m sure we will see many making the same mistake of jumping back on the AdWords merry-go-round in July of 2018. This will be dis-concerning to witness, as an organic play produces much higher results in the long run.
The drug and alcohol addiction treatment and behavioral health industry are far behind in web marketing. They are suffering from “Digital Darwinism.” Many have attempted web marketing without an understanding of the foundation needed allowing it to work. Part of the problem is our industry gauges their marketing by a top of funnel results. Social media will provide some instant traceable results, however, it dives much deeper generating clients that stemmed from social media activity, trust, and interaction that are more difficult to track. That is why t is paramount to have social media in their drug rehab lead generation marketing plan.
Drug rehab lead generation is struggling with social media. Many addiction treatment centers are making the same mistakes while on social media. Drug rehabilitation centers need to get up to speed on digital Darwinism. To do this, it has become obvious they need 
Drug rehab SEO has made digital Darwinism a thing in the 21st-century. It demonstrates that conducting business, as usual, will eventually force you to close your doors. There are many addiction treatment centers and behavioral health organizations closing their doors nationwide.
The very first step in a solid drug rehab marketing plan is drug rehab SEO website development. An abundance of centers will use a website designer, not a website developer to build their website. There is a very distinctive difference between these two roles. A website designer will build the most beautiful website. This is often what CEO’s and marketing directors are most concerned with on their website. They don’t understand that this is only a small part of web marketing.
The best B2B advertising websites like Design Rush know SEO outperforms all other drug rehab marketing combined. It requires H Tags, ALT Tags, SERP’s, URL’s and keywords. Not understanding Digital Darwinism is a costly mistake and could be detrimental to the success of the organization. Once you have set-up the proper foundation you need to drive your target market to your website.
LinkedIn is the #1 place to search for professionals in any industry and secondly is Alignable. It is vital in finding the top 
The large drug rehab marketing agencies have left a bad taste in the mouth with the addiction treatment center owners. They easily get fooled by the larger cookie cutter agencies. Treatment center owners and marketing Directors are unaware of the key components to look for in web marketing. Some of these include;
When a 
Most drug rehab marketing agencies have only one option for social media marketing. Since they do not have your target audience connected to them and do not have them in groups, they must pay Facebook to reach them. There are many problems with this tactic including paying to reach your target audience over and over again.
