Drug rehab marketing and SEO resource page with in-depth articles on generating leads and treatment calls. Are you looking for useful information an how to successfully marketing a drug and alcohol addiction treatment center?
How to Perform Drug Rehab Marketing and Drug Rehab SEO?
A series of techniques that produce treatment calls for addiction treatment centers. Here you will learn about to avoid using Google AdWords and pay per click. What are the top 4 ways to achieve drug rehab marketing and drug rehab SEO;
proper website structure
on-page SEO
drug rehab marketing back-link building
social media
Each of these require specific skills. It’s not enough to have web advertising experience. You also have to know addiction treatment. If you hire an agency that does not specialize in the rehabilitation industry you will be paying for them to learn.
In 2025 their are only a few drug rehab marketing and drug rehab SEO specialists. These are the ones you see distributing articles on Facebook and LinkedIn. They are produce useful long-form content that helps addiction treatment centers.
They understand that treatment center owners need to be educated. Many have been burned by poor marketing agencies. They tend to focus on how the website looks. This is a critical mistake.
The most important factor is ranking organically on page on of Google. Rehabilitation centers traditionally do not understand the specialization needed in 2025. They are still trying to use AdWords and pay per click.
How to Market a Drug and Alcohol Addiction Treatment Center in 2025?
Drug rehab marketing and drug rehab SEO are the key components needed to generate the lowest CPA for addiction treatment center owners. You need to get the tools to get on page one of Google. Effectively communicating with Google is the key. While there are many ways to do this, it’s very difficult. What are the best top 4 ways to achieve drug rehab marketing in 2025?
website SEO audit
disavow back-link audit
lengthen blog pages to 1,500 words
citation building strategy
These are the best ways to marketing a treatment center in 2025. focusing on these 4 ways will get you on page one of google. However, you will need a specialist that focuses in these area to achieve success.
How to Get a Drug Rehab Marketing and Drug Rehab SEO specialists?
You can find a few drug rehab marketing and drug rehab SEO specialists across the web. They should have reach you with in-depth articles on how to market a treatment center. The reason for this, is because content marketing in the best way in 2020. Some of the ways to find drug rehab marketing specialists include;
LinkedIn is the largest professional network in the world. Try searching drug rehab marketing when you are in there.
Facebook is the largest social media website in the world. Here you can marketing professionals and individuals seeking drug and alcohol addiction treatment.
addiction conferences will have many advertising professionals. However, be careful some are poor agencies.
These are just a few ways, however the best is that should find and engage you. This is critical because how they advertise their business is a reflection of how they will marketing yours.
Best Drug Rehabs San Diego Case Study
Harmony Grove Recovery inpatient drug rehabs San Diego is an interesting marketing client. When we started they only had 3 back-links and their citations were done through Yext. Be aware when using this service for citations. There are several critical reasons not to use this for citation building;
limited control of the listing websites content
after you stop paying you are locked out of these profiles
you cannot add content to them
They listened to Behavioral Health Network Resources and had their website rebuilt. This resulted in communicating with Google much better. some of things we did included;
good hierarchy
URL’s with keywords
ALT descriptions added
SERP description added
website speed increased
After the website was rebuilt we focused on key long-tail words. These are the words that are commonly searched on Google for addiction treatment. Some of these substance abuse treatment services for drug rehabs San Diego included;
We then went into back-link building mode. We implemented them into our many mature and robust addiction treatment profiles across the web. These were all input by hand within 90-days. In that time period they went from not ranking to ranking on the first page of Google.
BHNR is a full service drug rehab marketing and drug rehab SEO agency. Our drug rehab consultants save money for new start-ups and existing addiction treatment centers. We specialize in marketing for addiction treatment centers. We educate on long-term advertising strategies for addiction treatment centers. Our specialty is SEO and getting on page one of Google. In addition we hold addiction conferences educating on ethical business and marketing practices.
Why I need to think about Alcohol Addiction Treatment Centers Drug Rehabs?
Before seeking alcohol addiction treatment centers drug rehabs you must accept and understand what alcohol addiction is. Admitting you or someone you know has an addiction to alcohol is a hard reality to accept. Unfortunately, this disease is the third leading lifestyle-related cause of death in the nation, which also means that you are not alone on the journey to recovery.
The National Council on Alcoholism and Drug Dependence shares that alcoholism does not stem from how long someone has been drinking or his or her alcohol of choice. Instead, alcoholism is rooted in a lack of willpower and a craving for the substance, equal to that of needing food or water. Denial is a typical response when considering the idea of whether you or a loved one struggles with alcohol addiction. However, the sooner signs of abuse are detected and addressed, the easier it is to regain control of your life through various forms of alcohol treatment.
Why is Alcohol Addiction Treatment Needed?
The consumption of excessive alcohol in 2010 cost the US $249 billion or roughly $2.05 per drink consumed as reported by the CDC (Center for Disease Control and Prevention). The burden in the US resulted in losses in workplace productivity, health care expenses, the justice system, auto accidents and damages to property. A whopping $2 out of every $5 of the economic costs of excessive alcohol use were paid by federal, state and local government. These are only the numbers for binge drinking. Binge drinking is defined for women as four or more drinks per occasion or five or more for men.
The same CDC report shows drug rehabs and alcohol addiction treatment centers as a needed resource for drug rehabilitation. Across the US this is an area for concern of alcohol misuse falling in the middle of all US states. California drug rehabs Port St Lucie to Los Angeles, California are in great need. These are popular vacation destination with many drug rehab alcohol addiction treatment centers.
Alcohol Addiction Treatment Centers Needed Due to Increased Risk
The chances an individual becoming addicted to alcohol is based on several factors. The Mayo Clinic identifies alcohol misuse factors as genetic, psychological, social and environmental. For example, if an individual’s family has a history of alcoholism then he or she will have an increased risk of becoming an addict.
An individual also has an increased risk of becoming an addict if he or she has a mental illness and uses alcohol to self-medicate. Social and cultural factors can also be the root of many alcohol disorders as an individual is pressured by family members or peers to consume large amounts of alcohol or binge drink on a regular basis. This is why places like Michigan drug rehabs providing alcohol detox, drug detox, inpatient drug rehab and a Michigan mental health center are needed.
According to the Centers for Disease Control and Prevention (CDC) a drink consists of 12-ounces of beer, 8-ounces of malt liquor, 5-ounces of wine or 1.5-ounces of distilled liquor (vodka, whiskey, etc…). Excessive drinking for women 4 or more drinks on one occasion, or for men 5 or more. Heavy drinking is defined as 8 or more drinks per week for women, and 15 or more drinks per week for men. While moderate drinking is one drink per day for women and 2 drinks per day for men.
What are the signs of Needing Alcohol Addiction Treatment?
According to the best alcohol detox centers Port St Lucie, Florida blog articles, picking up on the signs of an alcohol addiction can save a loved one’s life or your own life. The following are some of the key signs of alcoholism. When reading through the signs, honestly analyze each point so you can accurately determine whether you or someone you know struggles with alcoholism and needs to seek treatment. Alcohol use disorder is classified by being mild, moderate or severe. The severity of alcohol use disorder is based on the symptoms one is experiencing;
Not being able to limit the amount of alcohol consumed
Unsuccessful attempt to reduce how much you drink
The amount of time-consuming, obtaining alcohol or recovering from the aftermath of alcohol use
Uncontrollable urges to drink alcohol
Failing to fulfill work or job obligations
Needing alcohol to relax
Drinking alone or in secrecy
A decline in school grades
Family obligations neglected or declining
Continuing the use of alcohol when it’s causing physical and social problems
Not participating, or a reduction in hobbies, work activities, and social interactions
Driving while under the influence of alcohol
You have developed a tolerance for alcohol causing you to need more to feel its effects
You Experience withdrawal symptoms including shaking, nausea, sweating
Drinking more to avoid the withdrawal
withdrawal symptoms
What Types of Alcohol Addiction Treatment Centers Methods Are Available?
There are several different types of drug and alcohol addiction treatment centers drug rehabs options. Whatever your option a customized treatment plan must be put into place by the addiction treatment center. Getting educated on evidence-based addiction treatment with providing the best options when seeking alcohol addiction treatment Tenn. Some of the addiction treatment options include;
What Are Some Outpatient Addiction Treatment Programs Therapeutic Approaches?
Residential-based and places like HGR California drug rehabs programs should utilize many therapeutic approaches. These drug rehabilitation therapies should concentrate on the physical, mental, and spiritual needs of the individual. This is an intense level of care after alcohol detox New Jersey. Residential addiction treatment should provide an environment that promotes connection and restoration of community.
The use of the alternative approaches below and traditional evidence-based practices (CBT, DBT, EMDR, Experiential Therapy, etc.) will provide healing and transformation. There are other aspects of addiction treatment including opiate detox Phoenix Arizona. All residential treatment programs should provide experienced licensed professional. They provide solutions to grow diagnosis and treatment. An individual treatment plan that is customized based on the unique needs is essential. Some of the therapeutic approaches are;
Cognitive Behavioral Therapy (CBT)
Psychiatric support
12-step philosophy
Dialectical Behavior Therapy (DBT)
Adventure-based therapies
Nutritional counseling
Eye Movement Desensitization and Reprocessing (EMDR)
Somatic therapies
Massage
Yoga
What Are Partial Hospitalization Addiction Treatment Programs?
Residential treatment not only provides the foundation for an individual’s path to recovery but should also promote health and overall wellness. However, the national stats show many individuals do not seek treatment. The Surgeon Generals 2015 report on alcohol, drugs and health shows over 175 million persons aged 12 and older, a whopping 65% of this population, reported alcohol use in the past year, It also outlined that 66 million (24.9%) individuals reported binge drinking in their past month. Many of these individuals could benefit from drug rehabs Los Angeles addiction treatment centers if they reached out for help.
Partial Hospitalization programs should entice the senses and spirit. Individuals should be able to focus their attention on their recovery and benefit from intensive therapy including. relapse prevention. Residential treatment is the critical starting point of a comprehensive recovery program. This critical component of addiction treatment is the foundation of recovery providing these crucial advantages:
Residential addiction treatment can be fierce and demanding and difficult at times. This option should offer individuals temporary relief from stress due to obligations, devoting their complete attention to getting the necessary foundation of recovery.
Around the clock supervision from trained professionals and ensuring safety during this hypersensitive phase of recovery.
Provide a supportive environment with highly qualified professionals committed to fostering recovery.
A healing environment suffering from the mental, emotional and physical damage substance abuse or eating disorders.
Professional nutritional guidance and counseling, fitness therapy, and comfortable lodging.
Foster new, meaningful and healthy friendships with individuals that have comparable challenges and objectives.
Provide a complete daily schedule of evidenced-based treatment, counseling, therapy, relapse prevention techniques, and activities.
Healthy meals that provide the necessary nutrition to promote recovery.
What Are Intensive Outpatient Treatment Programs (IOP)?
Intensive Outpatient Treatment (IOP) is a rehabilitation program that may be selected for those who do not need a medically-supervised detox. This drug and alcohol substance abuse rehabilitation option provides a part-time, intensive schedule of addiction treatment. Intensive outpatient programs should provide clinical, peer and emotional support systems designed for each individual. There are many options available for alcohol addiction treatment centers Drug Rehabs. Some of the treatment an individual should receive include;
12 hours per week for 8 weeks providing evidenced-based addiction treatment programs
Allows individuals to continue living at home, or at a sober living facility, working and spending time with family
Individual and group counseling therapy
Develop communication skills and participate in social experiences
Provide relapse prevention techniques
Provide group settings that foster comfort, help, and support from peers experiencing the same difficulties
Inject structure, organization, and discipline for a healthy lifestyle and to get control of an individual’s chaotic life and poor choices
Provide emotional and peer support
Sober Homes, Livings and Half Way Houses
Sober livings or sober homes West Palm Beach are drug and alcohol-free living habitats for individuals in drug and alcohol addiction treatment or transitioning after treatment. This is a structured environment with many providers including 12-step programs and solid recovery approaches. Many times, residents are required to engage in 12-step meetings, take drug tests and prove they are taking the important steps to long-term recovery.
This is a critical and temporary step to long-term sobriety. Sober livings should provide a supervised climate that is highly structured with curfews, chores and restorative meetings. Sober homes assist in transiting back into mainstream society. Integrative Life Center has the Best sober homes, livings, and ½ way houses. Sober homes should provide;
24/7 resident manager on duty
Safety is a controlled environment. Things to look for in a sober home include; how well the staffed is trained, do they know CPR, what does their no drug policy entail, and what is their protocol for emergencies.
What is the vibe of the sober home? Visit prior to accepting to see what the residents are like and get their impressions of the services provided. This will be vital to determine if this is the right sober living for you.
What types of activities are provided to foster your recovery journey?
What type of support systems are provided like 12-steps, NA, counseling, and relapse prevention?
Sober homes give you a chance to own your recovery with training wheels. This is a trial point where you must have and obey rules that will help you transition back into society. They should challenge you to provide the tools to long-term sobriety.
The Importance of Relapse Prevention in Addiction Treatment
Relapse prevention is a valuable tool at every level of care for addiction treatment. This is taught to many addiction professionals at addiction conferences across the US to help provide better quality of care. Alcoholics are susceptible to relapse into alcohol dependence at any time. Thorough, comprehensive, and ongoing rehabilitation and maintenance of sobriety are the keys to a successful alcohol treatment approach. Holistic support services include:
diet and nutrition
exercise programs
massage therapy
acupuncture
spiritual healing
mental health services
meditation
medical and clinical treatments
other forms of transformational recovery
Learning from Our Alcohol Addiction Treatment Centers Drug Rehabs
This alcohol addiction treatment centers drug rehabs article provides vital information from West Palm Beach to drug rehabs San Diego. When seeking drug and alcohol addiction treatment there are a lot of things to learn. It explains the rise and depth of alcohol misuse, what to look for when individuals suffer from addiction and provide information on what to look for when seeking treatment.
Understanding residential addiction treatment, partial hospitalization programs (PHP), Intensive Out Patient Treatments (IOP), and sober homes is a critical step. You’ve taken the first step by wanting a better life, now it’s time to get educated on the best path for your recovery. Many addiction professionals get educated on evidenced-based treatment at addiction conferences and are a good source when seeking treatment.
As a result, there are many treatment options suited to cater to the distinct needs of each individual. For the large majority of individuals struggling with alcohol addiction, a support system and guidance on how to overcome and manage the disease are necessary. With any treatment option, it all starts with a comprehensive assessment and evaluation.
This critical step must be performed by qualified and credentialed clinical addiction professionals. Remember the addiction treatment path will be made based on the individual, their history, severity and behavioral health issues. Everyone’s treatment is unique to their situation and circumstances. If you or a loved one are struggling with alcohol detox and drug addiction, seek help today and regain control of your life.
Drug rehab marketing consultants are a necessity in two main areas for drug and alcohol addiction treatment centers, opiate detox’s and sober livings. CEO’s of addiction treatment centers need expertise on the best digital marketing strategies and business management consulting to survive the changes of the behavioral healthcare industry. The churn for drug rehab leads and treatment calls done by searching for rehabilitation in the addiction treatment industry is astoundingly high. Many owners experience difficulties with drug rehab marketing plan creation and implementation.
The Need for Drug Rehab Marketing Consultants
The extreme need for drug rehab marketing consultants stems from three large number if facilities across the US. There are over 15,000 rehabilitation centers across the United States. Starting and running a highly profitable drug and alcohol treatment center is the goal, but it can be taxing and costly without the help of experienced business management consultants.
Being one of the most profitable ventures in the world today, it does not mean that it is easy to run. Just like any other business, expertise is needed for successful growth and profitability. Behavioral Health Network Resources are not only drug rehab consultants, but we have also been educating addiction Executive with our 13 Addiction Executive Ethical Marketing Practices (EMP) conferences. Each of these conferences features 5 different thought leader panelists in a talk show host forum.
The main reason addiction treatment centers hire drug rehab marketing consultants is to prevent costly mistakes. Web marketing is complicated and constantly changing. Website development, hierarchy, search engine optimization, Google my Business, back-links, citations across the web are just some areas that need to be in place. In addition, treatment centers and detox providers need backend tracking from Google analytics and call tracking metrics. There are paramount things that Addiction treatment centers, opiate detox’s and sober living owners must know their drug rehab marketing strategies.
The drug and alcohol addiction treatment industry accounts for over 35 billion dollars a year. However, it is extremely competitive and effective marketing costs money. Experienced and visible drug rehab consultants can prevent many of these costly marketing mistakes. Many online drug and alcohol addiction treatment center marketing agencies claim they have strategies for drug rehab lead generation. Many new and existing centers are making costly mistakes that could be prevented with drug rehab consultants.
Drug Rehab Marketing Consultants Should Lead by Example
Drug rehab marketing consultants should lead by example. They should offer more than cookie-cutter solutions. Addiction treatment marketing is a unique niche and requires several important aspects. Experience with drug addiction recovery programs in addition to advertising and marketing experience outside the industry is paramount. Both are absolute musts when hiring drug rehab consultants. The expertise provided by these two variables will prevent wasted marketing dollars by avoiding some of the many common mistakes made by new centers and existing rehab providers.
One of the best ways to weed out some of the less experienced drug rehab consultants is to look at the marketing they are generating for their consulting firm. Are they marketing for their services in addition to individuals seeking drug and alcohol addiction treatment? It’s easy to show their portfolio of addiction treatment centers they are consulting with, however, are they practicing what they preach in their own business marketing strategy? You should see their marketing spread across the web.
They should have touched you on different mediums that may include top ranking on Google search, Google 3-pack, Facebook, LinkedIn, Twitter and in your email inbox. Every advertising and marketing agency will tell you that you must be a leader in your niche. The above will indicate if they have the tools, education, and experience to assist your organization. It will clearly demonstrate what they could potentially do for your drug rehab lead generation campaign.
Drug Rehab Marketing Marketing Consultants Must Know Websites and Drug Rehab SEO Marketing
Drug rehab marketing consultants know all about on-page SEO. Drug rehab SEO and website development go hand in hand. A website is the #1 tool used by Google to rank terms searched. Organizations in the behavioral health industry must understand that a website is like an iceberg. Over 90% of the volume of an iceberg can’t be seen because it is underwater. Many addiction treatment centers base the quality of their website on ascetics. While this is an important aspect of drug rehab lead generation on the web, it is not the most important aspect. There are many moving parts underneath a website that must work in harmony to rank on page one of Google.
Drug rehab marketing consultants must know SEO, SEO and lead generation are core aspects of every successful business. Your addiction treatment center may not have all the necessary aspects in place to experience high website traffic and generate phone calls. It takes knowledge and experience in drug rehab lead generation to boost your organic rankings and brand awareness.
Digital Marketing, SEO and Lead Generation
Drug rehab marketing consultants understand on page drug rehab SEO. Inadequate website development is the #1 reason web marketing fails in the addiction treatment industry. A website is a foundation for all businesses. It is not a necessary evil, it is a revenue-generating machine. Building a structured and precise foundation is an absolute must. Many businesses in the recovery industry take short-cuts when building their websites. They usually price shop when they are building their website, taking the lowest bidder. This critical mistake can cost them hundreds of thousands of dollars on their marketing and advertising. It starts with an organized hierarchy in a manner that is favorable to Google. Google spiders scan websites looking to fill a search inquiry.
Without proper hierarchy, they will not be able to find the information or have difficulty in finding the pertinent information. This causes them to not read the site or penalize the website. The bot is looking for the sitemap, schema, optimized keywords, current rankings, Google maps, local listings to name a few. These are just some of the areas that are missed by taking shortcuts when getting a website built or re-built. Drug rehab consultants can prevent this mistake for drug and alcohol addiction treatment centers.
How Poor Drug Rehab SEO Affects Addiction Treatment Center Marketing
Drug rehab marketing consultants understand drug rehab SEO. SEO stands for “search engine optimization.” It generates free traffic from Google search either organically or in Google Maps. It is impossible for anyone to know everything there is know about SEO, even drug rehab consultants. One of the main reasons is because Google doesn’t provide exacts on what they are looking for in search engine optimization. They provide little golden nuggets and the rest are white hat best practices. The bottom line is SEO takes time and knowledge. The problem here is drug rehabs have traditionally used short-term solutions to the long-term problem of maintaining a healthy census. Many us black hat SEO tricks that work may work for a short period of time, however, Google eventually penalizes their website for using these tactics.
SEO starts with the building or re-building of the website. Once this is done properly without short-cuts then the stage is on-going and endless. Drug rehab consultants can bring education on SERP’s, H tags and much more. The second stage should start with local SEO in Google Maps, citations, hyperlocal pages and the extremely important blog.
Why Hire Drug Rehab Marketing Consultants?
Drug rehab marketing consultants are needed more than ever. The addiction treatment industry generates a tremendously large amount of revenue and is extremely competitive. Many drug rehab centers unknowing are wasting their drug rehab marketing and advertising dollars. Due diligence is paramount in finding the most appropriate, efficient and cost-effective digital marketing strategies for success. Drug rehab consultants provide experience and knowledge to avoid costly mistakes.
With our many years of experience as drug rehab marketing consultants, we help businesses discover possible pitfalls that can bring their businesses down in a more customized manner. To us, every drug addiction recovery center is unique, and we offer consulting services that match with its specific needs. Give us a free no-obligation call at 561-235-6195 and let our drug rehab marketing consultants save you $10,000’s of dollars every month.
Drug rehab marketing mistakes are being made due to digital Darwinism. Addiction treatment centers do not know the basics of search engine optimization. By addressing the top seven critical errors they could rank on Google without using pay per click advertising. The top 7 drug rehab marketing mistakes are;
Not ranking organically on Google.
Lack of proven drug rehab marketing strategies.
Website is not structured to communicate with Google.
Word of mouth marketing is sending mixed messages hurting the rehabilitation center.
Lack of tools for Outreach.
Trust and engagement is poor.
Social media is not controlled.
These 7 important drug rehab marketing mistakes are costing rehab owners a lot of money. Getting an understanding of these would drastically reduce the wasted money with advertising. The addiction treatment industry is very competitive. There are $100,000’s spent every month by any addiction treatment center. This combined with new laws and regulations is making is more difficult to generate leads and addiction treatment calls.
A drug rehab marketing plan reduces wasted advertising dollars. It re-directs outdated strategies and the need for immediate results. The high cost of Google Ad Words and Legit Script is no longer needed by the smaller rehabs.
The short-term strategies not working anymore have CEO and Marketing Directors searching for a solution. Many are realizing they need a solid plan to avoid common drug rehab marketing mistakes. They need drug rehab SEO marketing solutions resulting from a healthy marketing mix. They will not be able to survive using “laissez-faire” strategies. One of the biggest areas rehabilitation centers are looking at is their web marketing. We recently spoke with a couple of industry business, and marketing experts about what centers need to survive.
The web’s audience and traffic are staggering; it’s the largest place for marketing. By the time you finish reading this sentence, there will have been 2.3 million searches on Google, over 200,000 new Facebook posts, 22,000 tweets, and 22,000 gigabytes uploaded. So, “Why are centers not marketing, or poorly marketing, on Google and social media?” We took that question to the CEO of Addiction Rep, a nationally known and respected addiction treatment center marketing company.
This is what he had to say, “Many centers are short-sighted on their marketing, and expect immediate gratification. They want new clients immediately, and proper web addiction treatment marketing takes time, and work.” Many are realizing they need drug rehab marketing plan leads to generate clients and not just a buy rehab leads strategy. Whether your marketing an inpatient rehab, substance abuse IOP or opiate detox you need to get educated on the best drug rehab marketing strategies and implement them.
1. Why Google Must Be Included in Top 7 Drug Rehab Marketing Mistakes?
Google Rankings with Drug Rehab SEO
Treatment centers need to include Google in their drug rehab marketing plan because there are over 63,000 searches on Google every second. It is the #1 lead generation resource in the world. Contradictory to how treatment centers say word of mouth is our best lead source. There is no way an Outreach professional can even come close to the number of possible new clients, than page one of Google.
However it takes an understanding of over 200 Google ranking factors before you get ranked. There is also a need for a strong social media prescience on Facebook and LinkedIn. The outdated strategy was to utilize pay per clicks with paid ads. However, we need to consider that only 1.91% of page one Google clicks are paid advertising (top 3 ads on page one). Organic ranking (8 spots, and 3 Google Maps) on page one receive a whopping 50–60% of the clicks. This is why drug rehab SEO is so important.
What is stopping drug and alcohol addiction treatment centers from organically getting on page one with their addiction recovery marketing? We took that question to Brian Frye, CEO of Magna Technology, a well-respected website building agency. He told us this, “One of the biggest issues is incorrect and poor website structure. Google spiders will penalize you, or not rank your site if they cannot read it. This is probably why we hear so many say that web marketing hasn’t worked for them. Without the proper web structure, any marketing you put on top will perform poorly.”.
Drug rehab marketing mistakes and business strategies for PHP, IOP, detox, halfway houses, sober livings, or even independent practices are critical. The electronic assets are the largest portion of your business that generates revenue. Is your website’s foundation correctly set-up to foster the heavyweight of marketing, or is it built on sand?
The competitive landscape requires centers to generate leads for outreach. The best way is to rank on Google organically for the search terms individuals seeking treatment are looking for on Google. Rehabilitation facilities need to utilize drug rehab SEO blog writing. Many centers have poor blogs and do not know how to get them to rank on page one of Google.
2. Why Addiction Recovery Center Owners Need Proven Drug Rehab Marketing Strategies?
Local Drug Rehab Marketing Strategy
In the past, centers did not need a drug rehab marketing strategy. It was easy to generate leads with Google Ad Words. Now it is a waste of advertising budget and learning this the hard way is costly.
To avoid drug rehab marketing mistakes you need an extensive education on what needs to be done for web marketing to work. Many owners have relied on short-term solutions like a buy rehab leads strategy. Their drug rehab lead generation consisted of buying treatment calls and spending tens of thousands of dollars a month on pay per click. Drug rehab calls centers are now under the microscope of Congress and Google is controlling who can play the PPC game. These poor marketing strategies have caused many recovery centers to file bankruptcy or close their doors.
Recovery center owners need to know what to put into place that produces treatment calls or referrals. This starts with a proper website structure, SEO, and social media marketing. Many have wasted a ton of marketing dollars without these key areas being properly in place.
Because these were not in place many centers have not seen page one of Google in organic rankings. The key focus in 2019 is a local marketing strategy. This means they must rank in the Google 3-pack in the maps section. In addition to ranking in the top 3 organic slots on page one.
Once you achieve page one rankings you drug rehab SEO doesn’t cost you every time you want to rank. Page one on Google means you get a piece of the massive traffic generated. Getting to these cherished spots that produce a whopping 60–70% of page one calls is not an easy feat. However, they will spend much less on their marketing efforts in the long run and produce a tremendous amount of qualified treatment calls.
Treatment center owners should start by getting educated on web marketing in our industry by hiring a drug rehab marketing consultant. They can prevent you from wasting marketing dollars by trial and error. Once they have a handle on what needs to be in place, they should hire an SEO specialist to get to page one of Google.
With all these in place, you need to look at your outreach staff. You partially rely on outreach professionals to establish relationships and bring in new clients to keep your addiction treatment facility full. Do you train them in professional networking and marketing?
You rely on their expertise to bring new business, and they network with other treatment centers. Are they establishing enough new relationships with other addiction and behavioral health professionals to foster referrals and generate treatment calls? Are they positively, or negatively affecting your brand?
3. Substance abuse Treatment Centers Website Development Lacks Structure and Important Information
Look at Drug Rehab SEO Website Development
Many treatment centers do not fully understand how to generate drug rehab leads. We look at many addiction treatment center websites, and many times, we can tell if they value marketing. Poor website development in drug rehab SEO and marketing is the #1 mistake made by recovery centers. Here are the top 12 drug rehab marketing mistakes related to addiction treatment center websites.
incorrect structure
no (or poor) search engine optimization
no blog, or just old blogs
no social media share buttons at the bottom of each blog post
no listing of the last 3, or 5 blog posts at the bottom of each blog post
no staff page
no testimonials
no Google map, or embedded incorrectly
poor call to action
offer very little value to their target audience
no call tracking
lack of understanding on Google analytics
Other factors contributing to drug rehab marketing mistakes include; no email marketing, no alumni campaign, no marketing plan, and no (poor) social media presence. These are some of the tools your outreach professionals need to rely upon every day.
Drug rehab SEO is less expensive in the long run that paid strategies. However, many rehabs make the same mistakes over and over again. There are many reasons why rehab marketing fails. Some of the main reasons of drug rehab marketing mistakes are; poorly structured website, bad search engine optimization, no IoT assets built, lack of good back-links, no analytics, no tracking and not driving targeted visitors their website. Many problems stem from the most basic component, a properly structured website that Google spiders can read.
Many centers don’t realize what a good addiction treatment marketing strategy can do for their organization. Many give-up, and resort to “word of mouth” as their main marketing vehicle. It’s time to examine your drug rehab marketing mistakes.
4. What is Word of Mouth Drug Rehab Marketing?
Needed Tools for Drug Rehab Marketing
Word of mouth marketing is someone that endorses you to someone else. The addiction treatment industry is full of gossip. We hear a tremendous amount of gossip every day. This treatment center is brokering, this opiate center provides poor care, this recovery center is swapping patients and so on.
Many times, the accusations are incorrect, hurting that organizations brand efforts to build relationships and get referrals that produce treatment calls. This drastically affects their “boots on the ground” efforts.
It is happening every day, whether you want to believe it or not, and affecting your referral sources. One way to overcome untrue gossip is through effective branding. Making your message strong enough, reaching a big enough audience, for people to question the validity of the accusations.
Word of Mouth Lead Generation is Only One Piece
Many treatment center owners and sales/service organizations say, “We do best by, “word of mouth” for referrals.” Being on page one of Google organically is the best possible word of mouth you can achieve. When you’re on page one, you get 1000’s of treatment calls, and clicks to your website. It outperforms all other addiction treatment marketing combined.
Also, you need to consider, “What really is word of mouth marketing?” The problem is they have no long-term marketing strategy in their marketing mix. A good drug rehab marketing mix provides both, in a dedicated effort. However, it takes time, resources and investment for a long-term strategy.
5. Drug Rehab Marketing Tools are Needed for Outreach
Drug rehab marketing tools for Outreach are severely lacking in the industry. They are just trying to get referrals from other treatment centers. There is so much more to consider her with drug rehab marketing.
You most likely hired your outreach employees because they convinced you they could produce clients. Most outreach professionals in our industry are “boots on the ground.” They have a limited amount of referral sources, and many do not have a formal marketing education, or resources to continually grow new relationships.
Your outreach staff relies on you for guidance to perform well. If your organization is short-sighted and making the common drug rehab marketing mistakes, “How can you expect your outreach staff not to be short-sighted?” Many centers use short-term solutions for long-term problems with their substance abuse marketing.
All businesses require short, and long-term marketing strategies. The Google control on paid addiction treatment marketing ads has brought to light the extreme importance of solid marketing strategies, properly built websites, organic marketing and having an audience that you own.
One of the biggest tools needed include using drug rehab SEO schema. This is a special code that goes on your website that increases search engine optimization. since many rehabilitation centers are not utilizing this, it is a way to get more google juice for your SEO.
Tools that not only help establish new relationships but also promote the organization. You need to provide tools for assisting your staff in increasing quality and targeted relationships. These tools include; ways to grow an industry professional network, understanding social media, using social media, and using a marketing strategy getting your entire organization involved in generating targeted website traffic.
Your rehab marketing plan should include building your organization’s unique brand with front-line professionals to generate targeted relationships and find your niche in the addiction treatment market.
Outreach professionals may be hurting your brand with the messages they are putting out on social media. Behavioral Health Network Resources is on social media 12–15 hours a day. We own over 30 social media groups on Facebook and LinkedIn. We see many outreach professionals posting messages that are not good for branding.
6. Branding to Build Trust and Engagement
Building trust and engagement with drug rehab marketing to get potential clients is critical. Your website and content must make them feel that you are the substance abuse treatment center for them. Many rehabilitation facilities across the United States think this is have beautiful pictures on their website. Branding, trust, and engagement are so much more.
Building your brand is not advertising. It’s establishing a relationship that allows your target market to get to know you. It is attaching your organization to their emotions and feelings. Think of it as if you are single and looking for a long-term relationship. You causally meet someone. You are looking to see if they are attractive and engaged with what you like. If they do, then you want to get to know them. As you get to know them better, you get feelings and emotional ties to that person. Branding is much like this, it is not about your organization, but about being attracting, engaging, and getting emotionally attached.
Branding is much bigger than marketing, and marketing should support branding. Marketing is your website, search engine optimization, advertising, email marketing, etc. Branding is the culture of the organization itself, that builds trust over the competition. It identifies, connects, touches the emotions, and feelings of the target audience. If repeatedly successful, your organization gets attached to those emotions, and feelings of that individual. This must be considered in your drug rehab marketing plan leads strategy.
Addiction treatment outreach professionals must completely understand the key social media (Pinterest, Facebook, and LinkedIn) in our industry. This is a huge drug rehab marketing mistake. They are valuable tools for their toolbox. Used correctly they can generate clients, establish new referral sources, and brand the treatment center.
Facebook has 2 billion people that include many individuals seeking help, and behavioral health professionals. LinkedIn has over 550 million members and a minimum of 20 million addiction and behavioral health professionals. There is nowhere else you can go to reach these large numbers, and must be included in your long-term drug rehab marketing plan leads strategy. These are the most powerful tools for outreach professionals.
They must also be used by treatment centers to grow an IoT targeted audience they own. They are also the best way a treatment center can generate targeted visitors to their website. Treatment centers can use these for paid. and organic marketing. If your organization is interested in social media training, please give us a call at 561–235–6195.
Social media drug rehab marketing works in generating treatment calls and lead generation, however, it is not social. I say that because there are specific goals that treatment centers or sales/service organizations must strive for on social media. These goals include; attract, engage, capture and convert. For drug rehab social media to work you need an intimate understanding of how each one works. They all have their strengths, secrets, tricks, and back-doors.
A blog is one of the most valuable pieces of organic social media marketing and is an absolute must for all drug rehab marketing plan leads strategies. However, addiction treatment centers and sales/service organizations must realize their blog is not about them. It should be attracting and engaging with their target audience. Blog posts must be optimized for a keyword or a tail. Many center’s blogs are not optimized correctly and are not inviting for the target audience.
Understanding Tools for Drug Rehab Marketing Plan Leads
We’ve explained the power of social media, and why it is paramount for drug and alcohol treatment centers, and addiction treatment sales/service organizations to be organically marketing on them. Some treatment centers will hire an agency to do their social media marketing. They usually do this for a 3–6-month period, before they realize not too much is happening. At this point, they have nothing to show for their money. Many centers and sales/service organizations then say, “Social media doesn’t work for us”.
You not only need to push your blog out through social media, but you also need to capture a targeted audience. Not capturing this critical audience is a big drug rehab marketing mistake. This audience is part of your long-term drug rehab marketing plan leads strategy because there is a lifetime value to owning your own targeted audience.
A good social media push on Facebook, LinkedIn, Twitter, and G+ should generate a minimum of 500–1,000 targeted click-through to your website. If the article is shared a lot, it could be much higher. Behavioral Health Network Resources has built one of the largest organic social media audiences in the nation.
Our drug rehab SEO marketing on social media should include FLICKR, LinkedIn and Facebook. We have built a targeted audience on all these platforms. Our audience consists of addiction professionals, and individuals seeking information on treatment (210,000). Give us a call at 561–235–6195, and ask us about our 90-day social media marketing package that instantly taps you into our audience, and builds an audience your own.
Addressing Poor Social Media Posts About Recovery
Addiction treatment centers must be aware of what their employees are putting out on social media. We see posts like, “Sunshine Recovery, we are a PHP, IOP, are JACHO accredited and have 2 beds available.” A post like this not only hurts the person posting it but also the brand of the addiction treatment center. Your entire organization needs to be on the same page with social media marketing. CEO’s, Directors, and Outreach must be putting out a message that compliments and supports the brand.
Examine and learn from the Top 7 Drug Rehab Marketing Mistakes. These are the most common errors made by drug rehabilitation centers. Many addiction treatment centers closing from a poor marketing strategy when seeking treatment calls for substance abuse treatment clients. The addiction treatment industry is more competitive than ever. CEO’s and Executives need proven drug rehab marketing solutions. Many centers are closing due to poor web marketing. This article laid out 7 extremely important areas to address in your marketing strategy.
Google Must Be Included in Drug Rehab Marketing Plan Leads Obtain better substance abuse marketing strategies on Google.
Addiction Recovery Center Owners Need Proven Strategies for Drug Rehab Marketing. Utilize proven substance abuse treatment in web marketing strategies.
Drug Rehabilitation Centers Websites Lack Structure and Important Information. Improve proper website structure, SEO, and content.
Controlling Word of Mouth Addiction Treatment Center Organic Marketing.
Drug Rehab Marketing Tools for Outreach Professionals.
Branding Builds Trust and Engages Individuals Seeking Addiction Treatment.
Organic Marketing on Social Media for Recovery Centers. Focused organic social media marketing to generate treatment calls and targeted website traffic.
Learn More About Drug Rehab Marketing Plan Tools
As an addiction treatment center Owner, you’ve mastered the skills to start your practice and provide a great clinical service. The missing component of getting clients is strategic marketing. Where are your drug rehab marketing mistakes coming from? There are many important aspects you need as a foundation and components that should be in your marketing mix.
California Addiction Conferences Educating on Business, Drug Rehab Marketing and SEO
Whether you are just starting out, or have a seasoned team, you need clients to keep your census high enough to keep the doors open. You put a tremendous amount of pressure on your outreach and marketing staff. Are you providing a solid foundation, effective tools, proven methods to foster new business and a strategic plan to grow your organization’s electronic assets? Learn proven business and marketing strategies at our California addiction conferences EMP Series event on 8/6/19.
Have we missed any points that you’d like to add? Post them in the reply section below.
Drug rehab SEO is difficult for owners in the addiction treatment center marketing. Small inpatient drug rehabs and IOP drug rehabs have always had a difficult time in generating clients. They have had poor drug rehab marketing strategies and almost no drug rehab SEO. This is because the entire industry has fallen to digital Darwinism. The small drug and alcohol addiction treatment centers do not have the money to compete directly with the big players. There are about a dozen players spending in excess of $500,000 per month in Google Ad Words and PPC. This is good news for small rehabs because there is a better and less expensive way to increase targeted addiction treatment calls and beat the big players!
Why Drug Rehab SEO is Needed to Ranked on Page One of Google
Drug rehab SEO is not Google Ad Words or Pay per click. It does not require Legit Script certification. The big players spending $500,000 a month in Google ad words and pay per click know one thing. There are a lot of searches on Google. In fact, we know there are at least 40,000 searches on Google every second! Let’s let that sink in for a second. Granted they are not all for addiction treatment, however Google is the #1 place where people are searching for treatment.
Where the small rehabs like drug rehabs San Diego can compete is on page one of Google with the help of a drug rehab SEO specialist. Not with the AdWords or PPC. There is a much better less expensive way. You see, paid ads only get 10% of page one clicks. The top 10 organic results get a whopping 90%! This means the consumer does not trust the paid ads. This is a good thing for the small inpatient drug rehabs and IOP drug rehabs.
Behavioral Health Network Resources gets small centers ranked on page one for key search terms in 60-90 days with our accelerated drug rehab SEO program. In fact we have several programs that cost less the cost of one admission. Once you start to rank on page one organically you tend to stay there a long time. This means every admit means it lowers your cost per acquisition.
Only 1 % of Drug Rehabs Have Enough Drug Rehab SEO Marketing Knowledge to Make It On Page One of Google
Why is drug rehab SEO so difficult? There are only 13 organic slots on page one of Google. You have the Google 3 pack. Then there is the top 10 organic slots on page one. There are approximately 14,000 addiction treatment centers in the US. If your small addiction treatment center can get ranked on page one for key search terms it means you are taking clients away from the big players spending big money.
There are some key reasons why the small players are not ranking on Google. The first reason is their website. Every new client we get needs on page SEO on their website. Many times they had a website designer build their website and not a website developer.
This difference is a designer makes the website aesthetically pleasing and website developer make is communicate better with Google. A website developer and a good drug rehab SEO professional are the two best investments you can make. The payoff would be forever as you will be in more searches, get more clicks and get more calls. Our client Harmony Grove Recovery inpatient drug rehabs San Diego now ranks for IOP drug rehabs San Diego, drug rehabs San Diego, best drug rehabs San Diego and many more.
The next thing you need is good backlinks. Google uses over 200 ranking factors to rank websites. However, the #1 factor is backlinks. Many times when Behavioral Health Network Resources gets a new drug rehab SEO client we see little or poor backlinks. We have built profiles across the web on drug and alcohol addiction that are rated high by Google. We then tap our clients into these articles, profiles and posts.
What Drug Rehab SEO Do The Small Drug Rehabs Need For Their Advertising?
There are some drug rehab SEO areas that prove to show drastic increases in rankings. This is because many times their advertising agency used drug rehab SEO Cookie Cutter mentality. They did not understand on page SEO. This is where you have to know what Google wants for the H tags, ALT tags, SERP descriptions and in the content. It takes a trained eye to SEO optimize web pages.
Think of drug rehab SEO as if you were driving on the thruway. There are many exits that tell you where they go. This is SEO. Google SEO will tell the Google spiders what is there. The H tags, ALT tags, SERP descriptions and fall in line with the key words that are linked.
How do Small Rehabs Learn How To Rank on Page One of Google?
Small inpatient drug rehabs and IOP drug rehabs can get a better understanding of drug rehab SEO, BHNR’s article drug rehab SEO vs. digital Darwinism gives a 40-pointt check list. It has a bullet point list that shows the common SEO mistakes made.
This checklist is one of the best tools for any drug and alcohol addiction treatment center marketing plan. BHNR is also the only drug rehab marketing agency that will train your staff. We can take the reigns and once the SEO starts working, we can train your marketing department.
Another big area that is missed or underdeveloped is the drug rehabs Google My Business profile. This is important and if drug rehab SEO is done properly properly it will produce treatment calls. This is also one of the keys to rank in the Google 3 pack on page one of Google. Imagine ranking in Google maps and ranking organically in the top 10 on page one. That would be a dream for any addiction treatment center in their advertising. Behavioral Health Network resources go a step further. We also get the LinkedIn, Facebook, Psychology Today profiles and more to also rank for the same keywords.
Drug Rehab SEO Packages by Behavioral Health Network Resources Provide Much More!
Our advertising gets more page one results because we know that drug rehab SEO requires proper website development and on page SEO. Behavioral Health Network Resources has several key drug rehab SEO packages. Small treatment centers can start to rank in 60-90 days. Part of why we are so good at drug rehab SEO is we dominate on social media. We took the time to capture your and our target audience on Facebook and LinkedIn.
We have over 60 addiction and behavioral health groups. These groups have a total of over 250,000 members. We also understand how to build these social media profiles. In fact we get our clients on page one with the mail website and social media profiles. When a clients searches a key word often our client have 2-5 page one results. This means they dominate organically. Check out some of these search terms we did for our client Centered Recovery.
Drug Rehab SEO Marketing Packages and Training Available
BHNR offers drug rehab SEO training and drug rehab SEO services. Below is an quick glance of the drug rehab marketing we provide. Its surprising that many more small rehabs do not do drug rehab SEO because it is so affordable. Some of our drug rehab SEO packages include the following.
Google Maps 3 pack program
Full drug rehab SEO program
12-month drug rehab SEO program
Drug rehab social media program
Any of these drug rehab SEO programs cost less than the cost of one admission. Large and small inpatient drug rehabs. Alcohol detox centers and IOP drug rehabs can rank for key search terms in 60-90 days. Call our CEO, Charles Davis at 561-235-6195 now and get started on seeing your addiction treatment center ranked on page one of Google. Drug rehab SEO is the best way for the small addiction treatment centers to compete and provides the lowest cost per acquisition..
Drug rehab SEO has become the single most important factor of lead generation for addiction treatment centers. This is a critical area that many addiction treatment centers are missing. Above all, a blog has one main purpose and that is to generate leads. Similarly, it is the most important web marketing tool. Many drug rehabilitation centers are missing the big picture when it comes to their blog.
The behavioral health industry has operated for years with short-term solutions in generating clients. CEO and marketing directors expect immediate results. This is because they have been able to get by with Google Ad Words and buying treatment calls. The business and marketing landscape have changed. The mentality of buying or obtaining a singular thing to generate immediate calls is gone.
Ranking organically on Google fordrug rehab SEOkeywords is one of the biggest area’s centers can generate treatment leads. However, understanding of SEO is paramount. Google uses over 200 things to rank for SEO. Think of Google as the most popular kid at school. The first thing you have to do is introduce yourself. After that, you have to become friends and let Google get to know you. Then you need to get intimate so Google knows everything about you. The only way to do that is through content.
Drug rehab SEO Blog Goal
Drug rehab SEO is needed to achieve the main goal of blogs. It is to get your target audience to read it and to get Google to rank it on page one organically. The #1 way to accomplish this is to get your posts on page one of Google with proper drug rehab SEO blog writing and high authority back-link building. However, it takes many specific components to achieve this status. This is also the best way to compete against the big players.
We look at substance abuse treatment centers websites every day. Over half of them do not even have a blog let alone any drug rehab SEO blog writing. Out of the remaining, only a few have any search engine optimization. Just throwing up a 600-800 word blog post has very little chance of ranking. A blog needs to be strategically built to rank.
Why is Drug Rehab Marketing Budget Wasted with Legit Script Certification?
Drug rehab marketing is a tricky creature and requires an experienced professional that also teaches drug rehab marketing. Remember the big picture is to use drug rehab SEO to get ranked organically on page one of Google for the lkey search term. This can be accomplished with good drug rehab SEO blog writing and back-link building. Getting on page one could mean 1000’s of high quality and targeted organic calls. Many centers think the only way to accomplish this is through Ad Words and PPC. They could save big money if they would learn all about drug rehab marketing.
There is a high cost to play in that game. You have the initial Legit Script certification, then an annual fee. The bigger picture is you are competing against big players spending in excess of $500,000 per month. In addition, you have to pay over and over again for the leads. Once you get organically on page one, you tend to stay there for a long time.
Drug Rehab SEO is the Best Long-term Strategy
Drug rehab SEO is the best choice that provides the lowest CPA over time. Ad Words and PPC (pay per click) will produce calls however, their quality is generally poor. A small budget of $5000 – $10,000 a month will get eaten up quickly. A fraction of the budget would be better spent on organically ranking. In addition, with Ad Words, you tend to get a lot of Medicaid and Medicare calls. Consider this, pay per click ads on page one only receives 1.81% of the clicks. The Google Maps and top three organic listings get 60-70% of page one clicks. Drug rehab SEO blog must be part of the drug rehab marketing mix.
The #1 mistake made in our industry is treatment centers produce a poor drug rehab SEO blog that are all about them. This not only shows through on their blogs but also with their poor social media marketing. You need high-quality content that is valuable to the reader. If your blog is poor, then your web marketing strategy is poor.
What Are the Top 10 Mistakes Made with Drug Rehab SEO Blog Writing?
Owners must know the top 10 mistakes made with drug rehab SEO blog writing? CEO’s and Marketing Directors tend not to completely understand the common mistakes made with their blog. In fact 99% need a drug rehab SEO consultant to understand how to get ranked on Google. There are many common mistakes made in the advertising efforts. In addition, you must be aware that blogs should touch the reader on an emotional level. If the drug rehab SEO blog post is attracting, engaging and touches on that level, chances are high they will call.
Google My Business Listing is incomplete and not updated regularly.
A long-tail keyword is not in the URL.
The long-tail keyword is not the drug rehab SEO blog title.
Improper use H Tags (H1, H2, H3, etc…)
ALT descriptions are not completely filled in (main title, ALT title and 2 sentence description with the keyword.
SERP description should be 160 charters and include the long-tail keyword.
Drug rehab SEO blog posts are too short, they should be at least 1,500 words.
Content is not attracting and engaging to the reader (blogs are not about the services offered by the center.)
LSI words are not used.
Too many orphaned posts.
Take Inventory of Blog Posts and Where They Rank on Google
Get a drug rehab SEO keyword report for your treatment center. If you cannot do this, give us a call at 561-235-6195 and we will run one for you. This report will show how many words your center is ranking for and what pages they are on. It is often best to have a third party provide this information. Having this report will provide valuable intelligence on the effectiveness of your marketing.
This report will also aid in finding out what your competition is doing with their drug rehab SEO marketing strategy. Some savvy operators are raking in organic rankings because many centers are not utilizing search engine optimization, not even drug rehab SEO blog writing. You should at the very least be ranking for your main services followed by the city your center is located in. Here are just a few you should be ranking for, there are many more. Try and Google some of the following:
drug rehabs (followed by your city)
opiate and alcohol detox (followed by your city)
inpatient drug rehabs (followed by your city)
outpatient drug rehabs (followed by your city)
intensive outpatient drug rehabs (followed by your city)
sober homes (followed by your city)
Leading by Example with our Drug Rehab SEO Blog Writing
Behavioral Health Network Resources drug rehab marketing leads by example with our drug rehab SEO blog writing. Our organization ranks for many industry marketing keywords and on page one. In fact we unprecedentedly dominate page on for drug rehab marketing, drug rehab marketing agency, and drug rehab SEO. We have 3-5 page one listings for these keywords. Remember we are competing against other agencies that say they do the best drug rehab SEO. We purposely rank for keywords that centers need to rank for to demonstrate our abilities. Ranking for keywords on services your website doesn’t actually offer is more difficult. Below is a list of some ranking keywords for our organization and our customers:
California drug rehabs (Behavioral Health Network Resources)
drug rehabs New Jersey (our client has 2 page one listings and Google Maps)
drug rehabs San Diego (our client is on page one)
outpatient drug rehabs San Diego (our client has 2 page one listings)
drug rehabs Van Nuys (Our client has one page one listing and Google Maps)
outpatient drug rehabs Van Nuys (Our client has 1 page one listing and Google Maps)
Indiana drug rehabs (our client is on page one)
substance abuse billing (Behavioral Health Network Resources and Advanced Data Systems Corp)
These are all highly competitive keywords in large markets. Getting these profiles and drug rehab SEO blogs to rank is no easy feat. Our most recent client drug rehabs San Diego, California went from no existing to page one of Google in 90-days. It takes strategically built blogs with distribution channels to get them to rank.
Addiction Conferences Educating on Drug Rehab SEO and Marketing
Drug rehab SEOis taught at all our addiction conferences .They focus on drug rehab marketing and search engine optimization. Check out one of our most popular behavioral health events, “Get Linked for Addiction Professionals.” This event featured tools for Outreach and SEO techniques for CEO’s and Marketing Directors. We educate CEO’s, Executives, and Directors on ethical business and marketing strategies. Our Addiction Conferences EMP series has held 15 c-suite conferences. These conferences provide proven strategies and techniques to survive the changes in our industry.
Each behavioral health event has 5 Executive thought leader panelists. The conferences are in a talk show host/town hall forum. We interview the panelists in front of our audiences of 100-200 attendees. We then turn over the event to the entire audience. They have been successful because they get to the operating pain points of treatment center operators.
Drug rehab SEO Blog Content Relates to Lead Generation
The main component of drug rehab SEO blog writing is the content. We get 100’s of posting requests in our 60 social media groups every day. These groups have in excess of 210,000 members. They are on LinkedIn (12 groups and Facebook 40 groups.) These groups are unlike other groups in that we check all the posts before we approve of them. We do not let poor quality posts through. The content we do approve must be of high quality. They must be on a website and provide value to the reader. Check out our Facebook leading addiction professional referral group with over 14,000 members.
Many outreach professionals are attempting to post poor drug rehab SEO blog quality content. This does not produce calls and also damages the brand of the organization. Some of the poor-quality posts include:
memes
any posts that do not link through to a website
we are an intensive outpatient treatment center and JACHO accredited
we have beds available
telling a story not linked to a website or blog and saying CALL XXX-XXX-XXXX, I can help.
These are only a few examples there are many more. Part of the problem is the management doesn’t respect or understand how to use drug rehab social media marketing. Providing marketing tools and developing a plan with all employees plays a critical role. Part of that is the blog writing MUST be attracting and engaging while hitting the pain point.
Learn More About Our Drug Rehab SEO Blog Writing Service
Drug rehab SEO requires professionals. The behavioral health industry has experienced many business, operational and marketing changes over the last 12 months. Drug and alcohol addiction treatment centers are closing because they refused to change. They thought they could continue to operate without a detailed marketing plan and at the very least no drug rehab SEO blog.. They thought they could survive with just boots on the ground tactics and Google Ad Words. Relying only solely on these is extremely risky.
Search engine optimization takes time and is a long-term strategy. We get many calls where the CEO or Marketing Director has waited too long. They are 30-60 days away from closing their doors or being forced to merge with another company.
Our drug rehab SEO blog writing service provides high-quality 1,500-word blog posts. These posts will be specific to your target keywords. We can also re purpose existing blogs and enable SEO. We also have a 90-day SEO program that increases your SEO and teaches you how to perform search engine optimization. Give our CEO, Charles Davis a call at 561-235-6195 and let’s chat about getting your center organically on page one of Google.
Drug rehab marketing and SEO is the ability to generate leads and addiction treatment calls. This is a complicated process requiring the use of experienced professionals and a health marketing mix. It requires a healthy marketing mix of different tactics. While there are many ways rehabilitation centers tend to use only a few.
What is Drug Rehab Marketing?
Drug rehab marketing is a complicated process. The substance abuse treatment industry is competitive. There are over 14,000 drug rehabs across the United States. This areas with the heaviest competition is Florida, California, Texas, and the northeastern US. Their are some companies are allocating over $500,000 per month in marketing.
This makes it difficult for the addiction treatment centers that do not have big budgets. However, there are several ways to compete with these players. The companies spending a lot money every month cannot marketing a the local city level too well. This is where the small and medium sized drug rehabs should be focusing on with their efforts. What are some of the ways they can maximize their drug rehab marketing?
local web marketing around their city
drug rehab SEO
Google AdWords
Legit Script certification
LinkedIn, Facebook and other social media
boots on the ground
related addiction conferences
insurance company boards
email
These are just a few ways to obtain clients for rehabilitation centers. Learning as much as you can in these areas will save money and help generate new clients.
What is Drug Rehab SEO?
Drug rehab SEO is the ability to effectively communicate with Google using over 200 ranking factors. While no one exactly what the 200 factors are, we do know what works. You most likely have a poor website in the eyes of Google spiders. There are 10 common mistakes made with drug rehab SEO. Too many CEO’s judge their website on how it looks. This is one of the biggest mistakes that drug and alcohol addiction treatment centers can make.
Search engine optimization is essentially learning a new language. You need to know what, where, when, and why. This process starts with a structurally correct website. The layers of the website must be in a Google logical manner. You website should be on WordPress. There should categories implemented that you want to rank for and have the city they are located in following the keyword. What are the top 7 categories for drug rehab marketing?
drug rehabs
inpatient drug rehabs
intensive outpatient
IOP
alcohol detox centers
opiate detox centers
sober homes
To get the most Google juice the URL should have the long-tail keyword you want ranked. Another missed factor is the speed in which a website loads on mobile. This is a big factor that Google definitely ranks you for or penalizes you. Every page on the site should load within 3=5 seconds. This is not something you check on your cell phone. You need a website speed program that crawls every page. You can find one on-line.
Why California Drug Rehabs Need to Learn Drug Rehab Marketing and SEO?
California drug rehabs will have struggles in 2020. Patient brokering laws are in place with 4 arrests already made by law enforcement. Behavioral Health Network Resources has learned from drug rehabs in Florida where the California laws originated. We were on of the first to hold addiction conferences educating on patient brokering and ethical marketing practices.
These regulations are not being taken lightly by law makers. They are ensuring that vulnerable individuals seeking drug and alcohol addiction treatment are protected. Getting caught brings felony charges, lose of license and heavy fines. Rehab Riviera will see more arrests especially in Southern California.
California is one of the biggest states in the US for drug rehabilitation. Some say Florida is the number one state, however with over 600 addiction treatment centers in Orange County this may not be the case. If you are seeking a drug and alcohol addiction treatment centers or alcohol detox do your home work. Understand the patient brokering laws.
Patient Brokering Laws Started with Drug Rehabs in Florida
Drug rehabs in Florida is where all the laws and regulations originated. It is known as being the recovery capital of the United States. Delray Beach, a suburb of West Palm Beach, FL, is ground zero. This is mainly because there are so many treatment centers and sober homes. As we’ve seen in Florida the epicenter of body brokering is illegal sober homes.
California drug rehabs need to learn that the sober homes are were the biggest problems originate. Back room deals with treatment centers shuffling unknowing individuals from one rehabilitation center to another. Individuals participating in illegal body brokering can get anywhere from $2000 – $5,000 a head for a client.
The patient brokering laws affect more than just body brokering. It has drastically changed how substance abuse treatment centers can conduct drug rehab marketing. In order to perform Google AdWords or PPC you now need Legit Script certification. The cost is about $2,000 and an annual fee of $1,200.
However the laws do not require this certification for drug rehab SEO. This is now the best way for rehabilitation facilities to market on the web. We are seeing more centers starting to use search engine marketing to generate clients. However, they need to be better educated in order to stay away from the “cookie cutter” drug rehab marketing agencies.
How to Implement Drug Rehab Marketing and SEO?
Implementing drug rehab marketing and SEO is best done by contracting an experienced consultant. this could be an individual or a drug rehab marketing agency. This article will get you on the path to advertising results, however, hiring a professional will save a ton of waster marketing dollars.
The next step in drug rehab SEO is referred to as on page. There are many areas, maybe too maybe that need to be addressed. However, let’s dive into some of the important ones. Top 12 important areas for drug rehab marketing and SEO ;
title
main picture
pictures in the body
URL
length of page
back-links in the page
H-Tags
ALT tags
SERP Descriptions
orphaned posts
404’s
301’s
1. How to Use of Title of a Page?
The title plays a big role in drug rehab SEO. It should contain the keyword you want to rank. It should be about eight words in length. The title should clearly say what the article is about.
2. How to Use the Main Photo
For drug rehab marketing and SEO the main photo should be attracting. There are millions of posts everyday, the photo is one of three ways to get someone to click on the post. The photo should be about 800 x 800 in size and be geo tagged.
3. How to Use Pictures in the Body?
Just like the main photo it should be attracting the the target reader. The more dramatic the better. The size should be about the same as the main photo.
4. What Should the URL Look like?
The URL should have the keyword in it. This is true with drug rehab marketing and SEO. However, be careful not to have it tool long. Google spiders check the URL, Title, and H Tags when they scan the page to rank it.
5. How Long Should the Page be for the Best Drug Rehab SEO?
Page length is a big point for drug rehab SEO. Many addiction treatment centers have blog posts with only 600 words. The best length is 1,500 words in length. when google compares a 600 word post to a 1,500 word post it will most likely rank the ladder higher.
6. Back-links the Most Important Factor in Drug Rehab SEO
Back-link building for drug rehab SEO can be difficult. The main reason is many drug rehabs think they need other treatment center back-links of a addiction treatment center listing website. By registering on these sites that are giving up a lot of SEO power. This is why so many listing websites rank well. Back-links can be built without these. Give Behavioral health Network Resources a call 561-235-6195 to find out how.
7. How to Use H-Tags?
H-tags are one of the areas of drug rehab marketing and SEO that centers can gian rankings utilizing. H-tags range from H1 – H-6. A page can only have one H1-tag. All the tags can be H-2. Think of these are sign posts when you are driving on thruway. They direct Google spiders to the content it’s looking for. Be sure to include you key word in about half of the H-tags.
8. Why ALT-tags are a Big Mistake with Drug Rehab SEO?
Many centers do not tag their photos at all. It is one of the biggest mistakes with drug rehab marketing. This is one of the best ways to gain SEO juice. The alt tag is pictorial description of the content. since google can’t see pictures you need to have an ALT-tag. The is written word describing the picture. About half of the pictures should have the long-tail keyword.
9. What is the SERP’s Relation to Drug Rehab SEO? The SERP description is the 160 characters you see on the Google search page. This should also have the key word you want to rank. Their should also be a call to action.
10. What Are Orphaned Posts
Orphaned posts hurts your search engine optimization. An orphaned post has no internal links to it. Every page on a website should have at least one internal link.
11. What is a 404 Error?
A 404 error means that google could not find the page with that URL. You need to make sure you have no 404 errors. By eliminating all of them you will get some SEO juice.
12. What is a 301 Error?
A 301 error means the page has been permanently moved and that google could not find the page. Moving pages can be tricky. Behavioral Health Network Resources recommends using a Yoast plugin to handle all 301 redirects.
Drug Rehab Marketing Case Study
One of Behavioral Health Network Resources drug rehab marketing clients is Harmony Grove Recovery | Drug Rehabs San Diego. Since California drug rehabs are having so much difficulty they decided to utilize our advertising company. When we first stated their website needed an SEO audit, and they needed highly rated back-links.
The search engine optimization audit took care of many of the errors. This is the foundation that needs to be laid before building back links. Once this was complete we began to build relevant back-links. After three months they were ranking for:
Drug rehab marketing and SEO go hand in hand. By correcting the common errors in both you can achieve outstanding results. Many CEO’s and marketing Directors have traditionally used the short-term solution of a buy rehabs leads strategy. They have become accustom to immediate results. In 2020 the best strategy is SEO, however, this is a long-term strategy. The competition is too heavy for Google AdWords and PPC.
Adopting a healthy drug rehab marketing mix will generate inpatient, intensive outpatient, opiate an alcohol detox clients. A couple parts that must be included are website development, search engine optimization and back-link building. to survive in 2020 owners will have to get a hold of these areas to be successful.
Google Forcing Drug Rehab Marketing Legit Script Certification
Drug rehab marketing practices in 2020 will be more difficult than ever before. Generating treatment calls and lead generation require an experienced agency or consultant. Patient brokering is the #1 topic in our industry. The New York Times recently released the article “Google Sets Limits on Addiction Treatment Ads, Citing Safety”. Many industry marketing experts agree that this is a good thing for our industry.
Treatment centers that have the proper SEO, a large organic audience, and a large distribution channel on social media will be the ones that survive.
Google restrictions are rocking our industry. In 2020 you now need Legit Script certification to gain entry into Google Adwords advertising. The cost of this is about two grand and a $1,200 renewal every year. Once you get approved you enter the big boy sandbox of drug rehab PPC. You are competing against large addiction treatment centers and aggregates spending over $500,000 per month. These big spenders completely understand PPC and are actually spending less per keyword than the smaller centers.
Behavioral Health Network Resources has been educating the addiction treatment industry on organic marketing since it was founded. Our entire business model is based on ethical organic marketing. Not only do we provide this for our clients, but we also hold addiction executive conferences on ethical rehab marketing practices. At every one of these addiction conferences, we educate on why treatment centers must do organic marketing. It is the most effective and powerful marketing strategy.
BHNR leads by example with our drug rehab SEO marketing. We dominate the SERPS for our potential client’s keyword searches. We have anywhere from 3-6 page one organic listing and a Google maps knowledge panel for these money words;
drug rehab marketing
drug rehab marketing agency
drug rehab marketing consultants
There are many drug rehab marketing agencies that say they can perform drug rehab SEO. Ask yourself this, “If they are so good, why can’t they rank for terms for themselves?”
Wasted Time and Rehab Marketing Dollars
Addiction treatment centers are now understanding the magnitude of the major shifts occurring in our industry. These shifts include paid Ad Words, organic rankings, and marketing. Consider this, 2-5% of all internet traffic that is clicked on is attributable to paid search. While 50-60% is attributable to organic search. Organic searches are results from a search engine that appear because of their relevance to the search terms. So, why have treatment centers not done proper drug rehab SEO and organic marketing?
Many do not understand the importance of proper website structure and are not educated on exactly what needs to be in place structurally on a website. Their lack of knowledge extends even further with on-site, and off-site SEO and social media marketing. All these components must be in place to start ranking in the Google 3-pack and in the top 5 organic slots on page one of Google. The reward is 1000’s of calls which outperforms all other marketing combined.
No Short Cuts in Drug Rehab Marketing
Many centers take shortcuts with their marketing. They don’t understand that these shortcuts are costing them money. Many of the addiction treatment centers make the same 3 drug rehab marketing mistakes. In fact, they don’t even realize that if they invested in having their website built properly, with proper SEO, built a proper distribution channel and grew a targeted audience that they would receive the many calls pushed through by the Google Gods. They will never get there unless they dedicate to a long-term marketing strategy, along with marketing specialists, time, and resources needed to start ranking.
Treatment Centers for Drug Addiction Need to Build Tribes Focused on a Rehab Target Market
2020 has brought gif challenges for web advertising. The Coronavirus forced people to work from home. This just like when Google shut down Ad Words was devastating to drug rehab centers. 90% either do not have social media marketing or do it poorly.
The Best Marketing Campaigns outside of the Behavioral Health industry have a strong social media presence. They do not rely on paid advertising. Just like SEO social media marketing takes time. The goal is yo corral the target audience and drip your message to them. However, this also takes a strong content strategy. The content must be attracting and engaging while hitting the target audiences pain point.
Behavioral Health Network Resources has spent the last four years building a targeted audience to bridge a gap for treatment centers. We have built a large targeted audience on Facebook, LinkedIn, and Twitter. We took the time to build these electronic assets to benefit treatment centers. Since social media is earned over time, they need a vehicle to help jump-start them in driving traffic to their website. One good group is the “Addiction Treatment Industry Top 100 Providers.”
Our 90-day drug rehab marketing program instantly taps treatment centers into its targeted audience. This program also builds a substantial audience for treatment centers that becomes their electronic asset. This traffic (500-1000 views per article in 7-10 days) it also increases SEO, if it is set-up properly.
Addiction Treatment Centers Google Business Page Listings are Being Hijacked
The deceptive marketing practices on Google are not just with AdWords. We have seen marketing companies, and treatment centers hijacking Google Business listings. Our organization has brought national exposure to patient brokering. Stealing, or changing Google business listings for organizations in Florida is a bad idea. If someone changes those listings in Florida, they are subject to deceptive marketing laws. These new laws bring jail time, felonies, and heavy fines for anyone participating in deceptive marketing practices. You can read these news laws at the bottom of this article, “Patient Brokering Top 5 Legal Things Nationally.”
Google My Business is an absolute must in your marketing. This is the bases for all your SEO. Google is looking for all your web assets to match this listing. If you find incorrect information or information where your website or phone number are being redirected, you can do several things to correct this;
– Confirm your Google business listing, if you don’t have one
– Correct mistakes to your listing
– Go to this Google My Business Community. There is Google My Business staff in this forum that can quickly get it corrected, and delete the unethical entities that are stealing your leads.
We urge all treatment centers and detox facilities to check their Google business listings daily.
Drug rehab marketing in the addiction industry is now paramount due to patient brokering laws stemming from drug rehabs in Florida. These laws are spreading across the entire US. If you don’t get your marketing in check, you will be out of business within the next 12 months.
Now, with Google restrictions, many treatment centers are scrambling with their marketing efforts. They have survived with limited marketing knowledge and experience, however, now they must understand, track, and wisely invest in a healthy marketing mix.
They need to organically rank for long-tail keywords. A good place to start is building SEO to rank for;
drug rehabs (followed by their city)
outpatient drug rehabs (Followed by their city)
opiate detox (followed by their city)
alcohol detox (followed by their city)
then do the same (followed by their state)
All treatment centers can accomplish this. Behavioral Health Network Resources even ranks on page one for some of these competitive terms, and we do not even addiction treatment. Some of the keywords we rank for in addiction treatment are;
California drug rehabs
drug rehabs West Palm Beach
opiate detox West Palm Beach
sober homes West Palm Beach
Website Drug Rehab Marketing Strategies
Many centers do not understand or value their website. This is the number one mistake with rehab marketing practices. Your website is the foundation of all your drug rehab marketing. Many treatment centers judge their websites on its aesthetics, however, this is only a small piece of what your website does, or can do, to generate clients. Think of a website as a watch, there are a lot of moving pieces underneath that need to work in perfect harmony.
You buy a cheap watch and it looks beautiful, however, in a short period of time, it doesn’t work. The main job of a website is to communicate with Google spiders to rank on page one of google. Google has 63,000 searches every second.
You should think of your website as a Rolex and invest in it correctly the first time with a web company that only services our industry. A company that has years of experience because if you don’t, you will be paying for someone’s education and mistakes.
Building a Targeted Audience that Treatment Centers Own
Think of all the dollars you have spent poor rehab marketing practices and take inventory of anything tangible that you have as a result. Treatment centers should have a large audience on social media, and a large active email database of addiction professionals for referrals, individuals seeking treatment, and their alumni. You get all of these when you apply proper rehab marketing practices.
Consider this, LinkedIn has 500 professionals (over 20 million addiction professionals), Facebook has 2 billion people (millions belong to addiction groups), and Twitter has 328 million monthly users. These are the sites that will build your audience and drive traffic. Done correctly, you should be able to drive 1000’s of targeted visitors to your site in 7-10-day periods with a blog that has proper SEO. This drives the target market traffic and increases drug rehab SEO.
Why Are Drug Rehab Marketing SEO Strategies Needed?
The term drug rehab SEO is extremely broad and often misunderstood. Many do not use good drug rehab marketing practices. Your website must be structurally correct to achieve SEO rankings. This is the first step to proper drug rehab SEO marketing and is often not done properly. Many centers have a friend that does websites or a staff member that does websites on the side. You must use a web marketing professional to build your website. Preferably, a professional that specializes in the addiction treatment industry.
After the basic structure of your website has proper SEO, you must start using a blog. this is one of the key areas used in rehab marketing practices. However, 95% of addiction treatment center blogs have poor drug rehab SEO. The blogs need to be focused on the keywords you want to rank for, and it must be attracting and engaging your target audience. The blogs must have proper SEO to get the Google spiders to start ranking them. This takes time and a minimum of 2 blogs per week. Writing a lot of valuable content that attracts and engages is not enough to achieve rankings. Everything on your website must be in the proper format, structure, keywords, and several different back-links play a critical role.
Just Having a Drug Rehab Blog is Not Enough
This is where you need the education on drug rehab marketing. Contrary to what many big agencies say, just posting on a blog regularly does not improve rankings. There are many things that must be done in conjunction to rank. Once the blogs are in place, you need to push them out on social media. This takes an intimate understanding of the specific social media and a built (targeted) audience. There are several specific goals you are trying to achieve. These goals include; driving targeted traffic to your website, getting “do follow” back-links, and having the content get shared. This sharing can take place directly on the social media platform, or at your website.
Many centers find it difficult to produce a blog. Many of the centers that have one have done a poor job with content and SEO. Behavioral Health Network Resources ranks for over 750 keywords. We rank for our core terms of marketing and addiction treatment center terms. We have done this by producing long-form quality blogs. These blogs are SEO’s properly and rank on Google. Call Charles Davis at 561-235-6195 and ask about our drug rehab SEO blog writing package.
Google Analytics Rehab Marketing Practices
Good rehab marketing practices should allocate about 20% of your annual revenue to achieve growth. Many break this down in different ways; some include salaries, all operating costs, cost of operating per client, and other factors. No matter how you break it down, you are spending big dollars on marketing. You MUST be able to track the results of your addiction treatment marketing.
Many centers do not have, do not use, or don’t understand Google analytics they are not using the best rehab marketing practices. You must have your analytics configured correctly and understand the data. You need to know what is generating clicks to your website? What pages and articles are getting the most clicks? The geographic location of the clicks and real-time visitors. You also need to know click troughs for the day and month, traffic sources, articles that are producing visitors, and many more.
Call Tracking Rehab Marketing Practices
This is must information for a centers CEO and Executives. With the many marketing pieces in place with your marketing mix, you must know the call metrics. Each marketing avenue, landing page, splash page, source, purchased call center leads, and many more have a distinct phone number assigned to it. There is no more guessing on what is producing the calls. You can tell where the call comes from, how long the call was, who made the call, what produced the call, geographic location and much more. The cost of call tracking metrics in addiction treatment marketing is extremely low. Check out the most efficient and popular call tracking system< in our industry.
PPC Rehab Marketing Practices
Google’s restrictions have affected all players. Certainly, the players that have part of their budget in Ad Words. We will see them shifting to GEO targeting and using the smaller search engines like Bing, Yahoo, and MSN. They will not be able to scale to the large numbers of Google, however, they will get clients with a CPA that will be lower.
This is a critical time for many treatment centers.
Better Drug Rehab Marketing Practices on Google Means SEO
The Google restrictions make it paramount for centers to have proper drug rehab SEO, and to start building a social media presence. It’s affected all addiction treatment center operators. It’s probably the biggest event to help ethical operators that we have seen. Our industry has been complaining about bad rehab marketing practices, and click bait tactics for a long- time. The blatant abuse of brand infringement tactics including; website hijacking, changing Google business information, and keyword clicking needed to be addressed. Google’s power is immense, and the ultimate in marketing for all that appear on page one.
Many shady operators have been high-jacking Google My Business listings. Google’s restrictions will assist the big players and small players. The ethical players that will benefit will be the one that has correctly set-up their marketing foundation. Below are 6 essential items needed to achieve high organic ranking on Google. These 6 items are a must for all treatment centers.
The steps and actions treatment centers put into place now will determine if they survive. If you would like to speak about proven rehab marketing practices, our 90-day drug rehab marketing, SEO program, or be a panelist at our addiction conferences, you can call Charles Davis at 561-235-6195.
Treatment Center Marketing Strategies Use LinkedIn for Drug Rehab Marketing
Treatment center marketing strategies can be extremely valuable. With the Coronavirus shutdown it’s more valuable than ever. However, many don’t know how to maximize it and not waste time. As a CEO, Executive, or Director now is the time to get these valuable tools to your staff.
LinkedIn is the most untapped avenue in the addiction treatment industry. It has over 650 million professionals and many tell me that they don’t know how to use it for any drug rehab marketing strategies. I have studied this social medium in depth because there is a tremendous amount of value for any addiction-related business.
It is paramount to know all the SECRETS, tricks, and back-doors to growing your professional audience and how to maximize LinkedIn for referral, sales, and branding. I have learned LinkedIn so well, that I started my own company in 2014, Behavioral Health Network Resources solely based on my LinkedIn addiction professional audience targeting the addiction industry.
Drug rehab marketing and SEO strategies must be used on LinkedIn. Not only for traffic on LinkedIn but also on Google. This is more so than ever with the March 2020 Google update. Google is now giving SEO credit for no follow links. LinkedIn has one of the highest authority rantings. The addiction treatment industry can’t afford to ignore LinkedIn anymore. It’s too valuable for potential referrals, potential clients, and search engine optimization.
Imagine having your profile to show up on page one of Google for drug rehabs (followed by your city.) This is the ultimate power of LinkedIn, and we explain more below. We are the only drug rehab marketing agency that has this SEO in our marketing package.
Let’s first look at LinkedIn. LinkedIn has an internal ranking system that I am sure many have seen “You are ranked in the top 1%”. I can make someone that has 100, 300, or 500 level one contacts rank in the one percent. This algorithm takes into account a rush of profile views and is not an indication of your utilization of LinkedIn. CLICK HERE to see your true performance on LinkedIn and compare it to my score of 90. Many addiction treatment center marketing strategies over-look this valuable tool.
The first thing I ask is “How many level one contacts do you have?” The answer is usually around 500. Then I ask “How many groups do you belong to?” The answer is usually under 10. The last questions I ask is “How many people are following you?” The answer usually is I don’t know. I ask several other questions like; “Are you doing Pulse Posts?,” Are you sending them to your organization’s website?” and many more.
The most important thing I’ve learned as an Advertising Executive for the two largest papers in South Florida was that I wasn’t selling ads, editorials, web ads, inserts, and flyers. I was selling a large audience. I tell them for LinkedIn to be effective you need to have a big audience. You need to reach mass numbers of professionals that can assist in growing your business.
Addiction Treatment Marketing and SEO Be More Efficient
Addiction treatment marketing does not respect LinkedIn. However, this is the #1 professional networking website in the world. You cannot go anywhere else and reach a higher number of potential professional referral sources. LinkedIn is the world’s largest professional meeting place and the most underutilized medium with addiction treatment marketing strategies. If you’re not putting in the time to utilize it you’re missing out. There are many tricks and shortcuts to utilizing LinkedIn which I will feature in future posts.
Ask yourself “How much is my time worth?… $100/hr, $200/hr, $500/hr. If your spending 5 hours a week on LinkedIn, that’s 20 hours a month, …240 hours a year! If you do not understand how to maximize your time, and get a return, your just wasting time and money. If you’re interested in learning all the secrets, tricks, and back doors of LinkedIn, or want to inquire about our 90-day social media marketing package feel free to contact me at 561-235-6195, or info@behavioralhealthnetworkresources.com.
LinkedIn’s Power for Treatment Center Marketing
Sure, you can post on the main board, but are you reaching your contacts and the most connected in your field? For LinkedIn to be effective on a mass scale you need at least 5,000 targeted level one connections. You must consider this in your addiction treatment marketing strategies. LinkedIn offers many marketing resources for all industries.
If you have 500 level one LinkedIn addiction professional contacts, you can send a message directly to their board. Posting an article doesn’t mean they saw it. Everyone’s main board is always moving. Every time a connection posts something it gets added to the top of their level one connections board. Hint, re-share your article 3 times a day (morning, afternoon, and night). Don’t have 5,000 level one connections? You better be utilizing LinkedIn groups.
Addiction Outreach Needs to Join and Use Groups
You are getting the idea now that you need to reach a large number of targeted connections to get any exposure. If you have 5,000 addiction professional level one contacts (there are tricks in growing your level one contacts-more on that in future posts) the chances are much better than only having 500. Get the picture.
If you belong to 10 groups (LinkedIn allows you to belong to 100’s) and post in all 10 groups, you could reach 10,000+ depending on the number of members the groups contain. Now, if you belong to 50 groups you get five times more exposure. There are ways of posting in all 25 groups or more at the same time which takes less than 30 seconds. I will let you in on that secret next time.
Now, look at the followers you have. This can be found at the top your profile page, in the box underneath the top box that has your name on it. You can’t control or solicit for followers. People will follow you if they are interested in what you are doing on LinkedIn. I have over 24.000 addiction professional and behavioral health followers. These followers see my activity.
Social Media Marketing Audience
Social media drug rehab marketing marketing must be included in every treatment centers marketing mix. However, as a CEO you must realize that this takes time. You can’t gain access to this powerful tool overnight. It takes proper SEO on their blog posts and a distribution channel that they own. There are only a few options to tap into an existing large audience, and grow an audience of their own.
I switched fields in 2014 and have since grown my LinkedIn network to the following;
20,000 Addiction Professional Level One Connections on LinkedIn
24,000 Addiction and Behavioral Health Followers
Own 14 LinkedIn Addiction and Behavioral Health Professional Groups with over 50,000 members (Addiction Professional Referral Group has over 14,000 members)
Have 12,000 Facebook Addiction-Related Friends
Own 40 Facebook Addiction and Behavioral Health Groups with over 150,000 members
Active Addiction Professional Email List of 25,000
Have 2,300 Addiction related to Twitter Followers
Addiction Treatment Marketing Strategies Require a Large Audience
This is one of the largest professional audiences in the addiction professional field. I started Behavioral Health Network Resources and EMP Series C-suite addiction conferences with LinkedIn being the foundation of my company. Since February 2014, I have branched off into many areas for treatment centers, detox’s, and sales/service organizations. The biggest impact has been with drug rehab SEO services. This is the key for small to medium centers to survive the competition. All of this has only been possible because individuals see by my activity that I am a leader in the treatment center marketing arena for addiction professionals.
The Ultimate Hidden Power of Linked for Drug Rehab Marketing
Many do not understand the ultimate power of a LinkedIn profile. We already know LinkedIn has 550 million professionals on it. Consider this, Google has over 2 billion users every month. Getting a LinkedIn profile on page one of Google for addiction terms is the ultimate in drug rehab SEO. There is no other drug rehab marketing agency that has achieved this. Imagine if you ranked for money key search terms for addiction treatment.;
California drug rehabs (we are on page one)
opiate detox West Palm Beach (we are on page one)
drug rehabs West Palm Beach (we are on page one)
impatient drug rehabs San Diego
opiate detox San Diego
inpatient drug rehabs Escondido
alcohol detox San Diego
outpatient drug rehabs Van Nuys (our client has top organic slots with LinkedIn and Facebook business profiles)
drug rehabs Los Angeles (our client is on page one and in maps)
drug rehab SEO (3 top 10 listings on page one)
drug rehabs San Diego (our client is on page one)
drug rehabs New Jersey (our client is in maps and on page one)
drug rehab marketing agency (3 top 10 listings on page one)
drug rehab marketing (3 top 10 listings with my personal profile shows up on page one)
drug rehab SEO
drug rehab marketing consultants
drug rehab consultants
Not only is the traffic astronomically higher on Google, but think about the authority this has. Having your LinkedIn business or personal profile show-up one page one of Google gains instant trust. Combine page one rankings with your treatment centers URL and Maps and you are guaranteed a click through. Our drug rehab SEO has taken clients like SOBA College recovery from 750 keywords ranking on google to a whopping 4,000 in a 5 month period. Ask about our 90-day drug rehab SEO marketing and social media package.
Addiction Conferences Series on Social Media Tools for Outreach
All addiction treatment centers, sober livings, and sales and service organizations should have a large drug rehab marketing on social media. Bare in mind that posts should be high quality going to an in-depth blog article that is attracting, engaging, and touches an emotional level. Many outreach professionals do a poor job and distribute poor content. If you take the time to build a large targeted audience, make sure the content is worth reading to your target audience.
The problem is it takes time to build a targeted audience. Many organizations in our industry use short-term solutions to their long-term problem of generating clients. They are resorting to Google Ad Words and boots on the ground. This boots on the ground strategy are only exchanging the same referrals back and forth. They are only so many referrals that any center has at any given time.
The big payoff is having a large targeted audience you own and being able to get your message to them. This should include private clinicians, EAP’s, attorneys, hospitals, etc.. LinkedIn is where they are. Want to learn how to gain access to these untapped referral sources? You can learn more at our addiction conferences Series. “Get Linked for Addiction Professional on 5/20/20. We will cover how outreach can utilize LinkedIn to gain new referral sources, drug rehab marketing, and utilizing LinkedIn for SEO.
Treatment Center Marketing Strategies What Can LinkedIn Do?
We provide Addiction conferences (read the over 30 testimonials from one of our SOLD out events like the Addiction VIP Symposium). We also provide our 90-day drug rehab SEO and social media addiction treatment marketing packages tapping your organization into our large audience. This program also grows an audience for you and will set-up referral relationships that are extremely valuable to treatment center marketing professionals,
LinkedIn addiction professional profile package, connecting private clinicians, EAP’s, Interventionists, LMHC’s, attorneys, detox centers, and all addiction-related businesses. I have several treatment centers that have contacted me as a marketing consultant. BHNR has done marketing for;
Utilize These Addiction Treatment Center Marketing Strategies on LinkedIn
Addiction treatment center marketing strategies are greatly needed for drug rehabs, sales and service organizations, and professionals. Use this informative article or give us a call at 561-235-6195 about our LinkedIn drug rehab marketing training, LinkedIn profile management and our treatment center 90-day SEO and social media package including LinkedIn and Facebook. We present nationally “Get Linked for Addiction Professionals,” and have held 16 addiction conferences.
We can tell within 60 seconds of looking at a profile if an individual is utilizing LinkedIn or just wasting their time. With the current landscape of the behavioral health industry this a is must for all treatment center marketing strategies and addiction treatment centers overall.
Join Addiction Professional Referral Group, our most popular LinkedIn group with 13,000 addiction professionals and get connected with many drug rehab marketing professionals. They are trying to assist clients when they cannot provide the needed services. This group provides the latest addiction and behavioral health information in the industry. It also lists addiction and behavioral jobs from companies that are hiring. You will also get the latest information on addiction conferences and networking events. Some of the other information includes accreditation Information, treatment centers and Detox’s that are for sale, and buyers that are interested in purchasing addiction treatment centers, and much more…
If you are in the addiction treatment industry become part of my Addiction Professional Network of 24,000 level one connections on LinkedIn by clicking here and learn about drug rehab marketing.
Google restrictions are rocking our industry. In 2020 you now need Legit Script certification to gain entry into Google Adwords advertising. The cost of this is about two grand and a $1,200 renewal every year. Once you get approved you enter the big boy sandbox of drug rehab PPC. You are competing against large addiction treatment centers and aggregates spending over $500,000 per month. These big spenders completely understand PPC and are actually spending less per keyword than the smaller centers.
Many centers take shortcuts with their marketing. They don’t understand that these shortcuts are costing them money. Many of the addiction treatment centers make the same 
It is paramount to know all the SECRETS, tricks, and back-doors to growing your professional audience and how to maximize LinkedIn for referral, sales, and branding. I have learned LinkedIn so well, that I started my own company in 2014, Behavioral Health Network Resources solely based on my LinkedIn addiction professional audience targeting the addiction industry.
If you belong to 10 groups (LinkedIn allows you to belong to 100’s) and post in all 10 groups, you could reach 10,000+ depending on the number of members the groups contain. Now, if you belong to 50 groups you get five times more exposure. There are ways of posting in all 25 groups or more at the same time which takes less than 30 seconds. I will let you in on that secret next time.
This is one of the largest professional audiences in the addiction professional field. I started Behavioral Health Network Resources and EMP Series C-suite addiction conferences with LinkedIn being the foundation of my company. Since February 2014, I have branched off into many areas for treatment centers, detox’s, and sales/service organizations. The biggest impact has been with drug rehab SEO services. This is the key for small to medium centers to survive the competition. All of this has only been possible because individuals see by my activity that I am a leader in the treatment center marketing arena for addiction professionals.
